To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.
Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Cliff Kagawa Holm, Silas Jansson
Smart!
Very Nice 
[...] via ibelieveinadv.com [...]
[...] gången är det Danska Saatchi som slagit till med en snygg lösning för Världsnaturfonden . (Via I believe in advertising) These icons link to social bookmarking sites where readers can share and discover new web [...]
This is good one. Unconcern must be stopped.
Brilliant.
Great idea.
[...] 來æºï¼šhttp://www.ibelieveinadv.com/2007/10/wwf-paper-dispenser/ [...]
[...] | I believe in advertising Más información | Saatchi & Saatchi [...]
[...] VÃa: I Believein Adv [...]
[...] Compradicción  Más información: I believe in adv Etiquetas: dispensador, Papel, [...]
Yes, i love this idea, but they have to use only green paper!
[...] Sources| [NOTCOT.com] and [I Believe in Advertising] [...]
[...] I believe in advertising [...]
Awesome design. Although, I think they should put some sort of green plexiglass in the cutout of South America. That way the consumer won’t have to buy green napkins to get the desired effect. Dyed paper towels affect the environment too.
Muito Bom!!!!!!! seria se fosse implantado em lugares públicos, restaurantes e afins!!!! Great idea!!!
[...] Visto por aquí [...]
this is cute….but you aren’t really PROVING anything, just demonstrating.
[...] Via [...]
[...] [vÃa I believe in advertising] [...]
[...] I believe in ADV Jeudi 25 octobre 2007 par admin « Ca bouge à la [...]
[...] Tomado de “Ibelieveinadv“. [...]
[...] I believe in advertising [...]
Very cool and creative!
[...] Saving the environment starts with saving paper, and what better way than with this novel WWF Paper Dispenser? [...]
[...] Saving the environment starts with saving paper, and what better way than with that novel WWF Paper Dispenser? [...]
[...] Saving the environment starts with saving paper, and what better way than with that novel WWF Paper Dispenser? [...]
Stupido.
Who cares about South America?
[...] Via ibelieveinadv [...]
[...] bei ibeliveinadv.com. Idee von Saatchi & [...]
[...] Con este efecto tan gráfico podemos demostrar que el ahorrar papel esta directamente relacionado con salvar de la deforestación de los bosques y selvas. ViaI Believe in Adv [...]
[...] source: ibelieveinadv.com [...]
[...] “To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.” (more) [...]
Fantastic idea!! where can I get one??? =)
[...] via here [...]
very very thoughtful and creative…moving advertisement!!
In response to some of the other bloggers , PEOPLE this public service announcement is NOT selling a south-america cut out paper dispenser!!!
that totally contradicts everything this message is saying!!!
They are trying to convey a message with the analogy
that by using paper needlessly
just as the paper towels in a dispenser decrease
as do forests in south america decrease
The green paper represents the amount of forest in south america
and you see how it declines over time.
Anyway… the message is by conserving paper, you conserve forests
this message is saying** that by conserving paper,,you ultimately are conserving forests***
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