“New F350. The world’s highest horsepower outboard.”
Here the teaser campaign.
Agency: 1861 United, Milan, Italy
Executive Creative Directors: Roberto Battaglia, Pino Rozzi
Art Director: Giorgio Cignoni
Copywriter: Laura Cattaneo
Yamaha F350: Wake
* * * * ½
del.icio.us
Digg
StumbleUpon
Technorati
jm said,
Nice ad.
“horspower” ???
sonya said,
I love when you have to think about an ad. Not for too long, just for a moment.
Fred said,
Geniale!
grant said,
A me mi piace anche questa.
franco said,
I dont get it? Explain please
Babi said,
United is always United, bravi
gino said,
Chapeau!
SALVATOREEEEEEEEE! said,
Finalmente hai messo questo annuncio non vedevo l’ora di vederlo per bene e farvi i complimenti, quindi siccome mantengo le promesse: I MIEI COMPLIMENTI VERAMENTE BELLO, COME HA DETTO IL MIO AMICO GINO ANCHE SE NON HO AVUTO IL PIACERE DI CONOSCERLO, CHAPEAU!!!!!!!
CIAO CIGNONI FATTI SENTIRE QUALCHE VOLTA INVECE DI MANDARMI PERSONE PER I COLLOQUI, CAZZONE.
Jeje said,
Wow, no words, awesome 
pino gino rino said,
fraaanco, o fraaanco! ma cchi mminchia sei? quello di zelig?
ooooooh! questa è un’altra bellissima produzione big swans e pensare che le fa mentre si infila la matita nelle orecchie!
:^)
gino said,
piacere salvatore.
daily biz said,
I’ve read the postmodernists and I understand the idea that there is nothing original in the world, but some things are too glaringly unoriginal. They must be called out.
Over at i believe in advertising they are showcasing a Yamaha outboard ad from agency 1861 United in Milan that looks suspiciously like an ad for MasterCraft boats from Periscope in Minneapolis (an ad that the folks at Periscope are so proud of, they’ve had hanging in their lobby since it won some awards in 2002):
http://dailybiz.wordpress.com/2007/10/12/unoriginality-watch/
Joseph Maguire said,
this is a fine ad. If I get it right theirs a boat thats making head way to an island as if it was a jet. That part is slightly visually confusing.. but it makes sense.
crapman said,
at first glance its jet. so it means, what this boat at earth is parity to jet at sky.
clear association with most powerful machine in world.
RSS feed for comments on this post · TrackBack URI
