New creative for the New Orleans Hornets basketball team, designed by local agency Trumpet, showcases the team’s return to New Orleans and invites fans to “Witness the Greatest Comeback in History.” A new branding scheme and OOH advertisements for the Hornets highlight the unique culture of the Big Easy while capturing the excitement and energy of competitive basketball.

The work features graphics inspired by New Orleans’ signature fleur de lis, offering a touch of local flavor New Orleanians can pick-up on and instantly identify with. The work also serves to connect the team with the community to build a strong, unified Post-Katrina city. Copy stating “The Bounce is Back in New Orleans.” and “Passion. Purpose. Pride.” play up team spirit and drive home the idea that the team’s hopeful success this coming season will be about more than just basketball.

The ads are currently up throughout the state of Louisiana.

New identity work; highlights the return to New Orleans
Creative Content Director: Pat McGuiness
Creative Content Developer: Scott Ray

Billboards, OOH
Creative Content Director: Pat McGuiness
Creative Content Developer: Scott Ray
Creative Content Developer (writers): Shaun Walker, Rachel Wilson