“Dont’ drink and drive. Malteser Ambulance Service”
Check also the film.
Agency: Ogilvy & Mather, Frankfurt am Main, Germany
Chief Creative Officer: Delle Krause
Executive Creative Director: Dr. Stephan Vogel
Creative Director: Christian Mommertz
Art Director: Christian Mommertz
Copywriter: Stephan Vogel
Photographer: Joachim Bacherl
Illustrators: Typographer: Sabina Hesse, Sabrina Belger
Art Support: Daniel de Leuw
I sometimes question why groups and companies in Germany or other non English speaking countries would have complete English ads. Malteser Ambulance Service in Germany seems to be mostly supported by older German folks who don’t speak English. But even younger folks who speak English decently well, why would they notice “scullfracture” when they scan through a magazine or drive by a billboard?
Nice!
I recognize only Sauza, Jack Daniel’s, Bols Blue Curaçao and Cointreau.. what are the others?
This ad won Gold Cyber Lion this year. I prefer the online version.
@ propaganda minister:
why they do it in english you ask?
isn’t it obvious?
to win an award!
if you want to enter an international contest like cannes, you have to translate it into english.
and i doubt that this ad has ever been in a magazine…
they probably just publicized it once on a billboard, because they had to!
i hate this f****** hypocrisy! ad agencies pretend to be social and do this work for free… but all they want is to win awards and make more money…!!! they should at least be honest about it!
Or possibly the ad agencies are attempting to make a REALLY GOOD AD. If their job is to make an impact on people, and they won an award for doing so, I say job well done. Whether they were hired to do it, or if they just thought of it I don’t know. They were trying to convey a point that could hypothetically save lives, and they got international attention and internet recognition.
About agencies being in it for money and awards. That should come with a good performance, such as this ad.
[...] via Last 5 posts in PrintPrint: TVA Digital - October 4th, 2007Print: Levi’s Copper Jeans Campaign - October 4th, 2007Print: Eden Wasabi Chips - October 4th, 2007Print: Durex - October 4th, 2007Print: Mortein - October 4th, 2007 [...]
[...] Check also the print ad. [...]
Similar idea was done in 2005 for taxi campaign, agency is Pristop, Slovenija. It’s simpler and works much better IMO. Here’s the link:
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