Check out Potato Parade, created in collaboration with Aardman animations, the Oscar winning team behind Wallace & Gromit and Chicken Run. Together, glue London and Aardman have created a gang of walking, talking potatoes whose job it is to deliver messages in the form of a ‘personalised potato parade’ to friends and family.

As an FMCG brand, the majority of McCain’s communications centre around their products. With this viral they wanted to take the opportunity to create something that wasn’t product related and allowed people to interact and have fun with the brand.

Agency: glue London, United Kingdom