“To demonstrate the power of the new MINI we put those pesky business reply cards to use by turning it into a ramp. But not any old ramp. People were able to pull it out and send it for some pretty cool MINI swag, along with more information about the 2007 MINI.”

Advertising Agency: TAXI 2, Toronto, Canada
Creative Director: Lance Martin
Art Director: Mike Blanch
Copywriter: Greg Buri
Illustrator: Nabil Elsaadi