Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Richard Maddocks
Deputy Creative Director: Steve Cochran
Art Directors: Lisa Fedyszyn, Jonathan McMahon
Copywriters: Jonathan McMahon, Lisa Fedyszyn
Agency producer: Jonathan Gerard
Account Executive: Lucy Pilkington
Director: Sam Peacocke
Producers: Mark Foster, Claire Thompson
Nintendo Jam Sessions: Aunty, Cake
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Garu said,
Sorry guys, but WTF is this?
i thought u publish only smart ads with some brain in them, and till now i enjoyed them a lot and I’m happy to have you in my RSS Reader.
But this one is really sad, it didn’t make me laugh at all, and it left me with nothing but sadness. Should be funny a kid that scream FUCK toward his mom?Is it funny a kid that act almost like a maniac and touches a woman that doesn’t want to?Not for me.
I would really appreciate if you could remove such a stupid ad.
Thanks.
Yulia said,
Hey Gary take it easy, i find really funny these ads. The kid is just emulating a rock star! Make me laugh
sudoku said,
@garu
Are you account?
Garu said,
@sudoku
Sorry, what do you mean? I don’t understand 
@yulia
I know what the ad wants to say. I just think it could have been done in a different way, without using a kid acting as a dumb screaming bad words, just that. I’m not against bad words, i use them too 
but in this case i found it a little bit too much.
Milo said,
I agree wih Garu. Don’t want to preach here, but I think we need to be responsible for the work we do. I think we are kidding ourselves if we think such advertising will not have an effect on kids’ behavior. Isn’t that why we do advertising, to effect behavior?
Personally, I find them disturbing, offensive and, frankly, frustrating as they make life as a parent all the more harder.
But of course, this might be acceptable in New Zealand. Who knows? Maybe they are sophisticated enough to see beyond the act and understand the intent.
Or perhaps this is a creative’s way of stirring the pot to get a conversation like this started. Cheers.
I don’t think we should remove the ads, but I do think we should think hard about them and those of a similar ilk.
Garu said,
Thanks Milo, you managed to express better what my point of view is
My English is quite poor and sometimes I have troubles in expressing myself correctly
Maybe you’re right, removing the ad is too much. Lets keep it, but keep smart conversations too
Bye
G said,
Parents would be so mortified by this ad! Will it help sales at all?
Paulius said,
Strange to see people from BBDO making such crap. Isn’t there a better way to use English language .
Freedom to show and say anything from advertisement world is really confusing our new generations. I see many kids becoming more dudu heads. With these messages of course they can make any kid to jump and say “wow, this is cool” but do they think what is going to be way of talking with these kids after some time. Its getting pretty hard to clean kids mouth and mind from nasty words which is really has not much use in intellectual way of communicating.
BBDO I advise you to hire creative person for you F…. department.
Niños con espÃritu Rockstar : El baron rojo said,
[...] Nintendo Jam Sessions. Instant Rockstar. Imagino que la genética influirá un poco, también. Qué miedo. [via] [...]
Startled Guy said,
Don’t be so uptight! It is only acting. Some of the TV programmes that they put on the tv are far heavier. Criminal Minds for example. Just relax and take it for what it is, an advertising campaign designed for late teens. If you think that kids don’t swear behind their parents’ backs, then you’re dreaming…..
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