The Oh it´s fresh! - milk udder packaging. At the coffee shop chain “Oh it’s fresh!” – as the name might suggest – freshness is the name of the game, whether you go for tasty bagels, freshly squeezed juices or specialty coffees. And how better to demonstrate this commitment to freshness than by reflecting it in even the tiniest details in “Oh it’s fresh!” stores: the unusually designed single portions of milk with a little udder printed on them – the milk pretty much goes straight from the cow into your coffee!

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Arno Lindemann/Bernhard Lukas
Copywriter: Tom Hauser
Art Director: Soeren Porst
Graphic Designer: Lisa Port