Advertising Agency: Nongshim Communications, Seoul, South Korea
Executive Creative Director: Won-Kyu Jo
Creative Director: Nam-Kil Liu
Associate Creative Director: Sang-Moon Im
Copywriters: Ji-Yeon Han/Seung-il Park
Art Director: Sung-Ha Park
Photographer: Joo-Han Lee
Illustrator: Jae-Gon Yoo
For the launch of Batman Begins on TV2, stickers were placed on footpath lights around central Auckland. At night when the lights were on, beams of light shone.
Advertising Agency: Saatchi & Saatchi, Auckland, New Zealand
Executive Creative Director: Mike O’Sullivan
Copywriter: Veronica Copestake
Art Director: John Koay
Photographer: Simeon Patience
“Since 1945 there have been only 26 days of peace in the world.”
Advertising Agency: Y&R Red Cell, Lisbon, Portugal
Executive Creative Directors: Judite Mota, Pedro Ferreira
Creative Director: Tico Moraes
Copywriter: Judite Mota
Art Director: Pedro Ferreira
Photographers: Corbis, Rui Carvalho
Energy saving poster printed with glow in the dark ink.
Advertising Agency: DDB, Australia
Executive Creative Director: Matt Eastwood
Art Directors: Tim Green, Justin Carew
Writers: Tim Cairns, Iggy Rodriguez
Photographer: George Scott
The Oh it´s fresh! – milk udder packaging. At the coffee shop chain “Oh it’s fresh!†– as the name might suggest – freshness is the name of the game, whether you go for tasty bagels, freshly squeezed juices or specialty coffees. And how better to demonstrate this commitment to freshness than by reflecting it in even the tiniest details in “Oh it’s fresh!†stores: the unusually designed single portions of milk with a little udder printed on them – the milk pretty much goes straight from the cow into your coffee!
Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Arno Lindemann/Bernhard Lukas
Copywriter: Tom Hauser
Art Director: Soeren Porst
Graphic Designer: Lisa Port
“To demonstrate the power of the new MINI we put those pesky business reply cards to use by turning it into a ramp. But not any old ramp. People were able to pull it out and send it for some pretty cool MINI swag, along with more information about the 2007 MINI.”
Advertising Agency: TAXI 2, Toronto, Canada
Creative Director: Lance Martin
Art Director: Mike Blanch
Copywriter: Greg Buri
Illustrator: Nabil Elsaadi
Agency: Ogilvy & Mather, Frankfurt am Main, Germany
Chief Creative Officer: Delle Krause
Executive Creative Director: Dr. Stephan Vogel
Creative Director: Christian Mommertz
Art Director: Christian Mommertz
Copywriter: Stephan Vogel
Photographer: Joachim Bacherl
Illustrators: Typographer: Sabina Hesse, Sabrina Belger
Art Support: Daniel de Leuw
“To support the UN in its fight against child violence, these ashtrays were placed in restaurants, bars and clubs around Mexico City.”
Advertising Agency: Young and Rubicam, Mexico City, Mexico
Chief Creative Officer: Carl Jones
Creative Directors: Carl Jones, Adrian Brizuela, Aaron Alamo
Copywriter: Ramiro Plascencia
Art Directors: Aaron Alamo, Sofia Albanell
Advertising Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Romain Guillon
Copywriter: Pierre Riess
Art Director Assistant: Nicolas Martinie
Photographer: Adolfo Fiori
Advertising Agency: TM Advertising, Irving, United States
Creative Director: Leigh Sander
Art Director: Judd Oberly
Copywriter: Michael Page
Photographer: Andy Mahr
Advertising Agency: Leo Burnett, Chicago, United States
Chief Creative Officer: John Condon
Creative Directors: Jeanie Caggiano, Mylene Pollock
Art Director: Greg Nobles
Copywriter: George Ellis