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TV2: Batman Stickers

batsignal.jpg

For the launch of Batman Begins on TV2, stickers were placed on footpath lights around central Auckland. At night when the lights were on, beams of light shone.

Advertising Agency: Saatchi & Saatchi, Auckland, New Zealand
Executive Creative Director: Mike O’Sullivan
Copywriter: Veronica Copestake
Art Director: John Koay
Photographer: Simeon Patience


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k said,

November 8, 2007 @ 01:11

cute!…btw, Auckland is in New Zealand. not Australia…
;)

Filippo said,

November 8, 2007 @ 01:15

ops…

Dash-Dash - Art & Design weblog » Blog Archive » Batman Begins Stickers said,

November 9, 2007 @ 00:06

[...] I believe in advertising Posted by Ken Filed in Art & [...]

Icke-traditionella medier » Blog Archive » Batman Stickers said,

November 11, 2007 @ 18:34

[...] lanseringen av Batman 2 i Aukland placerades “stickers” pÃ¥ lampor i gÃ¥gator. En grym koppling mellan budskap och [...]

Synerg’heBlog : Blog Archive : Quand Batman Buzz ! said,

November 13, 2007 @ 01:02

[...] web mais tout aussi original, l’opération de street marketing (via I believe in adv) en Nouvelle Zélande menée par Saatchi & Saatchi (groupe [...]

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