“Don’t let this be our future. Save our rainforest, stop global warming.”
Advertising Agency: Naga DDB, Malaysia
Executive Creative Director: Ted Lim
Art Director: Chow Kok Keong
Copywriters: Raymond Ng, Ted Lim
“No matter what you says, a picture says more. Dinodia Photo Library”
Advertising Agency: Leo Burnett, Mumbai, India
Executive Creative Director: Santosh Padhi
Art Director: Santosh Padhi
Copywriters: Russell Barrett, Santosh Padhi
Agency: DDB, Paris, France
Executive Creative Directors: Sylvain Thirache, Alexandre Herve
Copywriter: Matthieu Eklkaim
Art Director: Pierrette Diaz
Photographer: Diego Alborghetti
Advertising Agency: Leo Burnett, Chicago, United States
Chief Creative Officer: John Condon
Creative Directors: Noel Haan, G. Andrew Meyer
Art Directors: Jeremy Smallwood, Julie Scelzo Fitzpatrick
Copywriters: Pam Mufson, Desmond LaVelle
Photographer: Tony D’Orio
Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Art Director: Brendan Donnelly
Copywriter: Guy Futcher
Advertising Agency: Jung von Matt, Zurich, Switzerland
Executive Creative Director: Alexander Jaggy
Creative Director: Michael Rottmann
Art Director: David Hanselmann
Copywriter: Tom Seinige
Photographer: Patrick Rohner
Zebra Crossing is now one of the most popular element of guerrilla
marketing. This time, it has been used in order to draw attention to the
“Settimane dell’Architettura e del Design”, an international appointment
between designers, architets and passionates.
MTN Company, a brave and innovative integrated communication agency of
South Italy, has experimented zebra crossing advertising in Cava
de’Tirreni (Salerno) using 7 different decorations realized by the local
ceramists.
Advertising Agency: MTN Company, Cava de’Tirreni, Italy
Creative Director: Max Gaeta
Art Directors: Joe Perozziello, Paola Viscito
Copywriter: Francesco G. Caolo
Illustrator: Consorzio Ceramisti Cavesi
Audi TT is the sport car from Audi. Its quattro version is known to be the one preferred by snowboarders.
This two ads were planned only on snowboard magazines.
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Francesco Guerrera
Copywriter: Vicky Gitto
Illustrator: I’m collective
Advertising Agency: Scholz & Friends, Hamburg, Germany
Creative Directors: Tobias Holland, Matthias Schmidt, Stefan Setzkorn
Art Directors: Anna-Carina Thygs, Pedro Sydow, Michael Dunlap
Copywriter: Tina-Susan Rauter
Photographer: Reinhard Hunger
In a grocery store 4,820 canns of Campbell’s Soup were used to build an installation piece that spelled HUNGER. Signoge beside the piece encouraged shoppers to buy one and donate it to their local food bank. As shoppers bought cans from the display the word HUNGER slowly disappeared. This allowed people to see how their individual effort could help bring an end to the problem of hunger.
Advertising Agency: Leo Burnett, Toronto, Canada
Here the italian version.
Agency: 1861 United, Milan, Italy
Executive Creative Directors: Roberto Battaglia, Pino Rozzi
Art Director: Federico Pepe
Copywriter: Stefania Siani
Director: Luca Maroni
Production Company: (h)films
Music Theme: Goldfish, Michael Andrews
Сampaign for a McDonald’s burger called “Big ‘N’ Juicyâ€. To illustrate its size, we produced huge serviettes and serviette dispensers and placed them at a couple of places in Stockholm.
Advertising Agency: DDB, Stockholm, Sweden
Creative Directors: Andreas Dahlqvist & Johan Holmström
Art Directors: Simon Higby, Ted Harry Mellström, Martin Lundgren
Copywriters: Simon Higby, Ted Harry Mellström, Martin Lundgren
Planner/Account Manager: Lars Friberg
Agency Producers: Joachim Levin & Anna Hellenberg
Solution: Female teams handed out USB sticks at erotica trade fairs. With the racy pictures and the text “CUM ON!â€, the sticks and the packaging got people’s hopes up as to what was inside. But instead of porn, the USB sticks were loaded with an autostart file which automatically opened a virus alarm when the stick was plugged in. This virus alarm was a drastic way of demonstrating how quickly people can be infected by HIV. When users clicked on “help†or “closeâ€, the stick’s submenu opened, including a link to the official website of Regenbogen e.V.: www.stopaids.de.
Results: The marketing operation took on a life of its own: the sticks were passed on to friends and the autostart file forwarded by email. This boosted the number of visitors to the website significantly.
Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Bernhard Lukas, Arno Lindemann
Art Directors: Ole Kleinhans, Markus Kremer
Copywriters: Ole Kleinhans, Markus Kremer
“New Audi TT. Attractive Power”
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Rosella Tito
Copywriter: Matteo Grandese
Illustrator: Rosella Tito
Advertising Agency: Jung von Matt, Berlin, Germany
Creative Directors: Mathias Stiller, Wolfgang Schneider, Jan Harbeck, David Mously
Art Director: Andreas Boehm
Copywriter: Maximilan Millies
Production Company: Frisbee Film, Berlin
Film Director: Till Franzen
Production Company Producer: Alexander Bickenbach
Agency Producer: Nadja Catana
