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Archive for December, 2007

Regional Environmental Awareness: Swimming pool

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“Don’t let this be our future. Save our rainforest, stop global warming.”

Advertising Agency: Naga DDB, Malaysia
Executive Creative Director: Ted Lim
Art Director: Chow Kok Keong
Copywriters: Raymond Ng, Ted Lim


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Dinodia Photo Library: A picture says more

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“No matter what you says, a picture says more. Dinodia Photo Library

Advertising Agency: Leo Burnett, Mumbai, India
Executive Creative Director: Santosh Padhi
Art Director: Santosh Padhi
Copywriters: Russell Barrett, Santosh Padhi


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Nike France: Crazy Horse Dunk

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Agency: DDB, Paris, France
Executive Creative Directors: Sylvain Thirache, Alexandre Herve
Copywriter: Matthieu Eklkaim
Art Director: Pierrette Diaz
Photographer: Diego Alborghetti


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Altoids: Curiously Strong

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Advertising Agency: Leo Burnett, Chicago, United States
Chief Creative Officer: John Condon
Creative Directors: Noel Haan, G. Andrew Meyer
Art Directors: Jeremy Smallwood, Julie Scelzo Fitzpatrick
Copywriters: Pam Mufson, Desmond LaVelle
Photographer: Tony D’Orio


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Thrifty Truck Rental: Any size load

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Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Art Director: Brendan Donnelly
Copywriter: Guy Futcher


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Mini: Curves

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Advertising Agency: Jung von Matt, Zurich, Switzerland
Executive Creative Director: Alexander Jaggy
Creative Director: Michael Rottmann
Art Director: David Hanselmann
Copywriter: Tom Seinige
Photographer: Patrick Rohner


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Consorzio Ceramisti Cavesi: Zebra crossing

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Zebra Crossing is now one of the most popular element of guerrilla
marketing. This time, it has been used in order to draw attention to the
“Settimane dell’Architettura e del Design”, an international appointment
between designers, architets and passionates.

MTN Company, a brave and innovative integrated communication agency of
South Italy, has experimented zebra crossing advertising in Cava
de’Tirreni (Salerno) using 7 different decorations realized by the local
ceramists.

Advertising Agency: MTN Company, Cava de’Tirreni, Italy
Creative Director: Max Gaeta
Art Directors: Joe Perozziello, Paola Viscito
Copywriter: Francesco G. Caolo
Illustrator: Consorzio Ceramisti Cavesi


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Audi TT: Quattro_Snowboard

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Audi TT is the sport car from Audi. Its quattro version is known to be the one preferred by snowboarders.
This two ads were planned only on snowboard magazines.

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Francesco Guerrera
Copywriter: Vicky Gitto
Illustrator: I’m collective


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Seramis Fertilizer: Cactus, Palm, Bamboo

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Advertising Agency: Scholz & Friends, Hamburg, Germany
Creative Directors: Tobias Holland, Matthias Schmidt, Stefan Setzkorn
Art Directors: Anna-Carina Thygs, Pedro Sydow, Michael Dunlap
Copywriter: Tina-Susan Rauter
Photographer: Reinhard Hunger


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Campbell’s Soup: Hunger installation

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In a grocery store 4,820 canns of Campbell’s Soup were used to build an installation piece that spelled HUNGER. Signoge beside the piece encouraged shoppers to buy one and donate it to their local food bank. As shoppers bought cans from the display the word HUNGER slowly disappeared. This allowed people to see how their individual effort could help bring an end to the problem of hunger.

Advertising Agency: Leo Burnett, Toronto, Canada

found at directdaily


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Alfa Romeo 159 Sportwagon: Heart is always right

Here the italian version.

Agency: 1861 United, Milan, Italy
Executive Creative Directors: Roberto Battaglia, Pino Rozzi
Art Director: Federico Pepe
Copywriter: Stefania Siani
Director: Luca Maroni
Production Company: (h)films
Music Theme: Goldfish, Michael Andrews


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McDonald’s Big ‘N’ Juicy: Serviette dispenser

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Сampaign for a McDonald’s burger called “Big ‘N’ Juicy”. To illustrate its size, we produced huge serviettes and serviette dispensers and placed them at a couple of places in Stockholm.

Advertising Agency: DDB, Stockholm, Sweden
Creative Directors: Andreas Dahlqvist & Johan Holmström
Art Directors: Simon Higby, Ted Harry Mellström, Martin Lundgren
Copywriters: Simon Higby, Ted Harry Mellström, Martin Lundgren
Planner/Account Manager: Lars Friberg
Agency Producers: Joachim Levin & Anna Hellenberg


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