Zebra Crossing is now one of the most popular element of guerrilla
marketing. This time, it has been used in order to draw attention to the
“Settimane dell’Architettura e del Design”, an international appointment
between designers, architets and passionates.

MTN Company, a brave and innovative integrated communication agency of
South Italy, has experimented zebra crossing advertising in Cava
de’Tirreni (Salerno) using 7 different decorations realized by the local
ceramists.

Advertising Agency: MTN Company, Cava de’Tirreni, Italy
Creative Director: Max Gaeta
Art Directors: Joe Perozziello, Paola Viscito
Copywriter: Francesco G. Caolo
Illustrator: Consorzio Ceramisti Cavesi