Excessive speed was a factor in almost 30% of road fatalities in the Republic of Ireland between 1996 and 2004 and a factor in 24% of road fatalities between 1996 and 2005 in Northern Ireland.
This was the disturbing revelation made at the launch of Â«MessÂ» a new sixty seconds hard hitting anti-speeding TV advert from the Road Safety Authority, supported by Hibernian Insurance, and from the Department of the Environment, Northern Ireland, supported by Norwich Union.
Advertising Agency: Lyle Bailie International Limited, Belfast, Northern Ireland
Creative Directors: David Lyle, Julie Anne Bailie
Art Directors: David Lyle, Julie Anne Bailie
Copywriter: David Lyle, Julie Anne Bailie
Production Company: Russell Curran Productions, Dublin
Film Director: Syd Macartney
Production Company Producers: Carrie Hart, Russ Russell, Anne Marie Curran
Agency Producer: Sonia Laughlin
Music Production and Composer: Joe Glassman at Hum
Music Lyrics: David Lyle and Julie Anne Bailie