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Department of the Environment: Mess

December 18, 2007 at 1:16 am · Filed under TV/Film

Excessive speed was a factor in almost 30% of road fatalities in the Republic of Ireland between 1996 and 2004 and a factor in 24% of road fatalities between 1996 and 2005 in Northern Ireland.

This was the disturbing revelation made at the launch of «Mess» a new sixty seconds hard hitting anti-speeding TV advert from the Road Safety Authority, supported by Hibernian Insurance, and from the Department of the Environment, Northern Ireland, supported by Norwich Union.

more info

Advertising Agency: Lyle Bailie International Limited, Belfast, Northern Ireland
Creative Directors: David Lyle, Julie Anne Bailie
Art Directors: David Lyle, Julie Anne Bailie
Copywriter: David Lyle, Julie Anne Bailie
Production Company: Russell Curran Productions, Dublin
Film Director: Syd Macartney
Production Company Producers: Carrie Hart, Russ Russell, Anne Marie Curran
Agency Producer: Sonia Laughlin
Music Production and Composer: Joe Glassman at Hum
Music Lyrics: David Lyle and Julie Anne Bailie


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Daniel said,

May 11, 2007 @ 6:53 pm

Holy crap, that was shocking. I think that was the intention, so 5* from me

Maggie said,

May 11, 2007 @ 7:00 pm

Agree with Daniel, shocking, straight to the point, well done

David said,

May 11, 2007 @ 7:25 pm

My god, i leave my car in the garage tonight …
It’s what we call the “real-wow” effect …

Gavin said,

May 11, 2007 @ 8:10 pm

I’m from Ireland and trust me no one here knows how to drive, these ads and a few more before them still haven’t drilled the message home to most people and especially “boy racers”.

Sooz said,

May 12, 2007 @ 12:30 am

I agree, that kind of strong ads are needed in Mexico, the rate of car accidents caused by speed and alcohol is insane. In a regular weekend night it goes up to a 100. And the authorities do nothing.

Flip Stewart said,

May 12, 2007 @ 2:25 am

Why aren’t commercials in the states this well done?

deep said,

May 12, 2007 @ 9:01 am

oh my god.. ITS AWFULL!!

Filippo said,

May 12, 2007 @ 1:20 pm

Here the frech version of it (same recommendation as above for those who are impressionable and those who like high speed).

http://youtube.com/watch?v=Eyuj1VI_xUQ

Caos Urbano » Blog Archive » Departamento de Ambiente: Mess said,

May 13, 2007 @ 4:21 am

[...] Via: I believe in adv [...]

Smileplease said,

May 14, 2007 @ 7:45 am

Non correre

La velocità eccessiva è la causa di almeno il 30% degli incidenti mortali nella Repubblica Irlandese tra il 1996 e il 2004.

Questa è la nuova campagna pubblicitaria, intitolata “Mess”, promossa dall’ Autorità per la Sicurez…

Freddy said,

May 14, 2007 @ 8:05 pm

Don’t like this one at all! It’s trying to be too shooking (if that makes sense)
Watch the ICBC Counter Attack ads

http://www.frederiksamuel.com/blog/2006/02/icbc-counterattack.html

theartguy said,

May 15, 2007 @ 9:56 am

good results……good or bad, it works……….

its about time for this kinda ad,

it rocks!

André Breda said,

May 15, 2007 @ 9:09 pm

I think this a great ad, really punches you in the stomach.

Blog de fotografia y video - numero f » Lio con la velocidad said,

May 23, 2007 @ 10:51 am

[...] Impresionante vídeo que el gobierno de Irlanda emitió para concienciar a la población de que casi el 30% de las muertes era por exceso de velocidad. Vía :: ibelieveinadv [...]

etui.se » Rök inte, kör inte för fort said,

May 28, 2007 @ 11:14 pm

[...] Läs mer om filmen här och här. [...]

Matthew said,

December 18, 2007 @ 11:06 am

I agree that this is a pretty hard hitting ad, however I found the plot or narrative too hard to believe and therefore not effective… I mean, you’d have to pretty unlucky to be kissing your girlfriend on a wall down a country lane and suddenly be hit and crushed by a car. I think that the story should have been built around an everyday occurrence or situation that was more realistic.

Hiperhero said,

December 18, 2007 @ 8:09 pm

wow! quite much for a ad. seems like a part from ‘final destination’ rather then an ad.

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