The models of Gerd George arena’s models. But people on the street, people next door. That’s why he sends a telephone directory which looks like a typical model-book.

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative Directors: Ekki Frenkler/Carlos Obers
Copywriters: Cosima Halt/Michael Reill/Carlos Obers
Art Director: Ekki Frenkler
Graphic Designer: Sonja Färber