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McDonald’s Big ‘N’ Juicy: Serviette dispenser

December 20, 2007 at 1:47 am · Filed under Ambient & Outdoor

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Сampaign for a McDonald’s burger called “Big ‘N’ Juicy”. To illustrate its size, we produced huge serviettes and serviette dispensers and placed them at a couple of places in Stockholm.

Advertising Agency: DDB, Stockholm, Sweden
Creative Directors: Andreas Dahlqvist & Johan Holmström
Art Directors: Simon Higby, Ted Harry Mellström, Martin Lundgren
Copywriters: Simon Higby, Ted Harry Mellström, Martin Lundgren
Planner/Account Manager: Lars Friberg
Agency Producers: Joachim Levin & Anna Hellenberg


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kingluis said,

December 20, 2007 @ 2:12 am

bloody cool ambient, well done guys!

neil said,

December 21, 2007 @ 6:04 pm

quite a nice idea,

but a bit of a waste of paper though eh, saying that it is MD’s afterall…. i could go on….

sredni_vashtar said,

December 22, 2007 @ 1:19 pm

This is as disgusting as a Big Mac. How many trees had to die for this?

Mc Do au pays des Mini-pouces « Fenêtre sur Papillon said,

December 22, 2007 @ 6:39 pm

[...] I Believe in ad) Posted by jlacheray Filed in La Nage - Sur le [...]

mvt said,

December 24, 2007 @ 9:43 am

sredni_vashtar: ever hear of recycled paper, junior?

McDonald’s Big’N Juicy Promotion | said,

January 13, 2008 @ 6:12 pm

[...] In Sweden, McDonalds has launched a marketing campaign for its new “Big ‘N Juicy” burger where they attach a massive napkin dispenser on walls. I mean it just screams “healthy” when a burger is so greasy you need a human-size napkin to clean up after it. [...]

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