To get Mondo Pasta on everyone’s mind, we chose the harbor, the most frequented place in Hamburg. We put huge posters of slurping faces, turning the ropes into 20 foot noodles. “Mondo Pasta, so you can’t let go”
Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Jan Rexhausen, Doerte Spengler-Ahrens
Art Director: Pablo Schencke
Copywriter: Sergio Penzo
Photographer: Uwe Huettner
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This is great piece of ambient media, but I wonder if this will reach it’s indented demographic; how many shipyard workers will rave about spaghetti & noodles?
But I can still see this being employed in the urban sprawl; how about the rope dividers used when people are queuing in line, or telephone wires etc - hell anything long and stringy, I’d love to see this in my city!
[...] 一æèµ·”麵”，大家å¯èƒ½é¦¬ä¸Šå°±æƒ³èµ·é›»è¦–ä¸Šæ³¡éºµçš„å»£å‘Šã€‚é€™ä¹Ÿé›£æ€ªï¼Œå› ç‚ºæˆ‘å€‘å¹³æ™‚æ‰€è¦‹çš„èˆ‡é¢æœ‰é—œçš„廣告，它們的賣點都是直接從味é“出發，強調自己的味é“是最好的。Mondo PastaåŒæ¨£ä¹Ÿå¾žå‘³é“出發，åªä¸éŽï¼Œå®ƒçš„角度有所ä¸åŒã€‚如上圖，這一男一女到到在幹嘛？ [...]
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[...] Ich gönne Jung von Matt den silbernen Clio-Award für die Ambiant-Kampagne Noodleslurper: schöne Idee, sehr einprägsam, klasse umgesetzt. Alleine ich werde den Verdacht nicht los, dass es die richtige Kampagne für den falschen Kunden ist (bzw. vice versa). Würde neben den glücklich schlürfenden Gesichtern das Logo oder der Claim einer Hafen-nahen (Hamburger) Spaghetteria oder Trattoria prangen, wäre die Synergie perfekt. Doch der Bug des Hamburger Feuerschiffs (links) wirbt für die Berliner Nudel-Manufaktur Mondo Pasta … und da bin ich mir nicht so sicher, ob die davon etwas hat (außer Ruhm und Ehre). (Via) [...]
Beautiful ambient.
I also agree with davey.
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davey & dixit.. if you enlarge the graphic, it states that they were put on ships in the Hamburg harbor, which they claim to be “the most frequented place in Hamburg”.
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IS THAT COMIC SANS????????????????
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Davey, these appear to be historic ships permanently moored in a tourist area.
Very clever.
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[...] Divertida y original forma de promocionar los spaghetti de Mondo Pasta. A la agencia Jung von Matt no se le ocurre ni más ni menos que colocar pegatinas de 2m en la proa de estos enormes barcos. [v] [...]
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hey QUITE FUN,luv the idea
[...] Divertida y original forma de promocionar los spaghetti de Mondo Pasta. A la agencia Jung von Matt no se le ocurre ni más ni menos que colocar pegatinas de 2m en la proa de estos enormes barcos. [v] [...]
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