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Archive for December, 2007

Regenbogen: Virus Alert!

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Solution: Female teams handed out USB sticks at erotica trade fairs. With the racy pictures and the text “CUM ON!”, the sticks and the packaging got people’s hopes up as to what was inside. But instead of porn, the USB sticks were loaded with an autostart file which automatically opened a virus alarm when the stick was plugged in. This virus alarm was a drastic way of demonstrating how quickly people can be infected by HIV. When users clicked on “help” or “close”, the stick’s submenu opened, including a link to the official website of Regenbogen e.V.: www.stopaids.de.

Results: The marketing operation took on a life of its own: the sticks were passed on to friends and the autostart file forwarded by email. This boosted the number of visitors to the website significantly.

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Bernhard Lukas, Arno Lindemann
Art Directors: Ole Kleinhans, Markus Kremer
Copywriters: Ole Kleinhans, Markus Kremer


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Audi TT: Eyelashes

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“New Audi TT. Attractive Power”

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Rosella Tito
Copywriter: Matteo Grandese
Illustrator: Rosella Tito


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13th Street: It’s only in your head

Advertising Agency: Jung von Matt, Berlin, Germany
Creative Directors: Mathias Stiller, Wolfgang Schneider, Jan Harbeck, David Mously
Art Director: Andreas Boehm
Copywriter: Maximilan Millies
Production Company: Frisbee Film, Berlin
Film Director: Till Franzen
Production Company Producer: Alexander Bickenbach
Agency Producer: Nadja Catana


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Spontex Cloth: Swimming pool, Boat

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Advertising Agency: TBWA\ESPAÑA, Barcelona, Spain
Creative Director: Ramón Sala
Art Directors: Vicky Desvalls, Enio Sarrias
Copywriters: Carlos Riau, Javi Gimeno
Photographer: Miguel Fernández


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Know Your Limits: Police, Ambulance

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“Don’t let a good night turn into a bad one. Know Your Limits

Advertising Agency: CST, London, United Kingdom
Creative Directors: Dave Trott, Gordon Smith
Art Director / Photographer: Simone Micheli
Copywriter: Neil Croker


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Volkswagen Touareg: Hitch-hike

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Advertising Agency: Pristop, Ljubljana, Slovenia
Creative Director: Aljosa Bagola
Art Director: Robert Krizmancic
Copywriter: Aljosa Bagola
Photographer: Sasa Hes


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