Oryza: Ricefield Campaign
Advertising Agency: Y&R, Germany
Creative Directors: Uwe Marquardt, Christian Daul
Art Director: Natalia Richel
Copywriter: Kai-Oliver Sass
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Archive for December, 2007
InnovaRes Gastro: Digestion
“Gastro. Instant relief of acid indigestion.”
Agency: Callegari Berville Grey, Paris, France
Creative Director: Andrea Stillacci
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Photographer: Riccardo Bagnoli
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Samsung SC95: Vacuum cleaner
Advertising Agency: Leo Burnett, Budapest, Hungary
Creative Director: Peter Tordai
Art Directors: Renata Nemeth, Robert Rosenberg
Copywriters: Anikó Hohol, Vilmos Farkas
Accounts: Tamas Gabor, Beata Kucsma, Bela Szabo
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Friends of the Earth: Stop stealing our forests
Check out:
stopstealingourforests.org
More about illegal logging
The forests are disappearing
The earth’s forests are in trouble. Eighty per cent of all ancient forests worldwide have been destroyed. This threatens plants and animal species and worsens the poverty of people who are dependent on the forests. Deforestation also contributes to climate change: deforestation is responsible for as much as 20 per cent of greenhouse gas emissions.
Stolen wood in our homes
At least half of all wood entering Europe from high-risk areas* has been illegally logged. Illegal logging can mean, that the wood has been logged without a permit, or that more wood was logged than permitted. There’s a high chance that stolen wood can also be found in your own home. It may be in garden furniture, doors and window frames – but is also used in government projects.
Stop stealing our forests!
For years governments and politicians have discussed the problem of illegal logging. Now there’s an opportunity to do something about it. In early 2008 the European Commission will do a proposal to combat trade in illegally logged wood. Friends of the Earth believes environmental legislation should require all wood and wood products placed on the European market to be legally logged. Your support is crucial! Therefore sign the appeal to European Commissioners.
Agency: the Lawfirm, Amsterdam, Netherlands
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The Romanian Society for Multiple Sclerosis: Soup. Urine, Mud
“Multiple Sclerosis changes lives.”
Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Nick Hine
Art Director: Daniela Nedelschi – Jorg Riommi
Copywriter: Jorg Riommi – Daniela Nedelschi
Photographer: Gin
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Nederlandse Spoorwegen: New Timetable
Advertising Agency: DDB, Amsterdam, The Nederlands
Creative Directors: Sanne Braam, Sikko Gerkema
Art Directors: Niels de Wit, Robert van der Lans
Copywriter: Daniël Snelders
Production Company: Bäst
Film Director: Daan Hocks
Production Company Producer: Menno Koop
Agency Producer: Marco van Prooijen
D.O.P.: Jeroen de Bruin
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Onsalakorv: Ready-sliced sausage
Background: After more than 50 years on the market, Onsala is the best known brand of sandwhich sausage in Sweden. Through the years, the package and logo design have been more or less the same, making it easily recognizable on the supermarket shelves. Now, the Onsala-sausage has been improved. It comes ready-sliced, and in a special, new package. No more need for sharp knives – even the children can make their own sausage-sandwiches, without the risk of losing a finger or two.
Solution: The new sausage is exactly the same as the old one. The only difference is that it now is available as ready-sliced. Since the specific design of the Onsala-sausage is so well known, we show the famous old package in the advertising – instead of the new. The only difference is that the billboards, posters, ads, trolleys, buses etc showing the old sausage, is sliced.
Result: During the weeks of the campaign, the “sliced†advertising became the talk of the town. The ads fluttered in the wind on billboards, buses, subways and shopping-trolleys, and were frequently mentioned in press articles and on radio-shows. The sales for the ready-sliced sausage was 140% higher than projected.
Advertising Agency: Goss, Gothenburg, Sweden
Art Directors: Emil Jonsson, Mattias Frendberg, Gunnar Skarland, Jan Eneroth, Mimmi Andersson, Albin Larsson
Copywriters: Micke Schults, Ulrika Good, Elisabeth Berlander
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Berlitz Language School: Wrong Lyrics
Advertising Agency: DDB, Berlin, Germany
Creative Directors: Bert Peulecke, Stefan Schulte
Art Directors: Marc Isken, Christian Jakimowitsch
Copywriters: Kai Abd El-Salam, Marian Götz
Production Company: DDB Berlin
Agency Producer: Hendrik Raufmann
Chief Creative Officer: Amir Kassaei
Account Direction:Silke Lagodny
Design: Andreas Barhainski
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Arrive Alive: I’m fine to drive
Advertising Agency: The Jupiter Drawing Room, South Africa
Creative Directors: Graham Warsop, Michael Blore, Tom Cullinan
Art Directors: Frank Van Rooijen, Chantelle Dos Santos
Copywriter: Gavin Stradi
Photographer: Graham Kietzmann
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Climatecrisis.net: Ketchup and Mayonnaise
“Global Warming is on the rise. Be prepared. www.climatecrisis.net”
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Photographer: Aureliano Fontana
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Fathead Posters: Urlacher
Advertising Agency: Wieden + Kennedy, New York, United States
Executive Creative Directors: Todd Waterbury, Kevin Proudfoot
Creative Director: Derek Barnes, John Parker, Adam Alshin
Art Director: John Parker, Sean Labounty
Copywriter: Adam Alshin
Director: Jun Diaz
Account Director: Ty Kendig
Account Executive: Brian D’Entremont
Editing Company: PS260
Post Production: The Mill
Sound Design Company: Robot Repair, Sound Lounge
Music Company / Composer: Robot Repair
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VW Polo BlueMotion: Sushi
Show people that with the Polo BlueMotion you can drive up to 1,100 km without a petrol stop. They put small model cars of the Polo BlueMotion with signs and dispensers on conveyor belts in sushi bars. The messages: “Up to 1,100 km without a petrol stop. The Polo BlueMotion”. and “Grab it and win!”. Everybody who took a card and introduced the code into their microsite could fix a test drive online and automatically took part in a raffle of 100 weekend trips with the Polo BlueMotion.
Agency: DDB Dusseldorf, Germany
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JE*S Jeans: Bum
Advertising Agency: Bruketa@Zinic, Zagreb, Croatia
Creative Director: Moe Minkara
Art Directors: Krunoslav Franetic & Daniel Vukovic
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Foton: Sleeping
Advertising Agency: McCann Erickson, Bucharest, Romania
Creative Directors: Adrian Botan & Alexandru Dumitrescu
Art Directors: Adriana Pascanu & Catalin Paduretu
Copywriter: Adela Dan
Account: Doina Ionescu & Cristina Jura
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Cemex Concrete: Bridge
Advertising Agency: BBDO Germany, Duesseldorf, Germany
Creative Directors: Carsten Bolk, Helmut Bienfuss, Toygar Bazarkaya
Art Directors: Milena Hirschochs, Jacques Pense
Copywriters: Dennis Tjoeng, Andreas Walter
Illustrators: Stefan Kranefeld
Account Executives: Kai Jablonka, Alexandra Krull, Dickjan Poppema
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Gerd George Photographer: My Models
The models of Gerd George arena’s models. But people on the street, people next door. That’s why he sends a telephone directory which looks like a typical model-book.
Advertising Agency: Serviceplan München/Hamburg, Germany
Creative Directors: Ekki Frenkler/Carlos Obers
Copywriters: Cosima Halt/Michael Reill/Carlos Obers
Art Director: Ekki Frenkler
Graphic Designer: Sonja Färber
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Children First Onlus: Baby Soldiers
Advertising Agency: Unbranded Communication, Milan, Italy
Creative Director: Gianluca Ghezzi
Art Director: Gianluca Ghezzi
Copywriter: Elia Canteri
Photographer: Alessandro Ferrari
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Felix ketchup: Top Down
Advertising Agency: LoweFriends, Copenhagen, Denmark
Creative Director: Hans-Henrik Langevad
Art Director: Kim Juul Andersen
Copywriter: Kim Juul Andersen
Production Company: Studio 24, Stockholm
Film Directors: Roy Andersson, Stig Ã…ke Nilsson
Production Company Producer: Pernilla Sandström
Agency Producer: Julie Moelsgaard
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