The forests are disappearing
The earth’s forests are in trouble. Eighty per cent of all ancient forests worldwide have been destroyed. This threatens plants and animal species and worsens the poverty of people who are dependent on the forests. Deforestation also contributes to climate change: deforestation is responsible for as much as 20 per cent of greenhouse gas emissions.
Stolen wood in our homes
At least half of all wood entering Europe from high-risk areas* has been illegally logged. Illegal logging can mean, that the wood has been logged without a permit, or that more wood was logged than permitted. There’s a high chance that stolen wood can also be found in your own home. It may be in garden furniture, doors and window frames – but is also used in government projects.
Stop stealing our forests!
For years governments and politicians have discussed the problem of illegal logging. Now there’s an opportunity to do something about it. In early 2008 the European Commission will do a proposal to combat trade in illegally logged wood. Friends of the Earth believes environmental legislation should require all wood and wood products placed on the European market to be legally logged. Your support is crucial! Therefore sign the appeal to European Commissioners.
Advertising Agency: DDB, Amsterdam, The Nederlands
Creative Directors: Sanne Braam, Sikko Gerkema
Art Directors: Niels de Wit, Robert van der Lans
Copywriter: Daniël Snelders
Production Company: Bäst
Film Director: Daan Hocks
Production Company Producer: Menno Koop
Agency Producer: Marco van Prooijen
D.O.P.: Jeroen de Bruin
Background: After more than 50 years on the market, Onsala is the best known brand of sandwhich sausage in Sweden. Through the years, the package and logo design have been more or less the same, making it easily recognizable on the supermarket shelves. Now, the Onsala-sausage has been improved. It comes ready-sliced, and in a special, new package. No more need for sharp knives - even the children can make their own sausage-sandwiches, without the risk of losing a finger or two.
Solution: The new sausage is exactly the same as the old one. The only difference is that it now is available as ready-sliced. Since the specific design of the Onsala-sausage is so well known, we show the famous old package in the advertising - instead of the new. The only difference is that the billboards, posters, ads, trolleys, buses etc showing the old sausage, is sliced.
Result: During the weeks of the campaign, the “sliced†advertising became the talk of the town. The ads fluttered in the wind on billboards, buses, subways and shopping-trolleys, and were frequently mentioned in press articles and on radio-shows. The sales for the ready-sliced sausage was 140% higher than projected.
Advertising Agency: Goss, Gothenburg, Sweden
Art Directors: Emil Jonsson, Mattias Frendberg, Gunnar Skarland, Jan Eneroth, Mimmi Andersson, Albin Larsson
Copywriters: Micke Schults, Ulrika Good, Elisabeth Berlander
Advertising Agency: DDB, Berlin, Germany
Creative Directors: Bert Peulecke, Stefan Schulte
Art Directors: Marc Isken, Christian Jakimowitsch
Copywriters: Kai Abd El-Salam, Marian Götz
Production Company: DDB Berlin
Agency Producer: Hendrik Raufmann
Chief Creative Officer: Amir Kassaei
Account Direction:Silke Lagodny
Design: Andreas Barhainski
Advertising Agency: The Jupiter Drawing Room, South Africa
Creative Directors: Graham Warsop, Michael Blore, Tom Cullinan
Art Directors: Frank Van Rooijen, Chantelle Dos Santos
Copywriter: Gavin Stradi
Photographer: Graham Kietzmann
December 5, 2007 at 9:17 pm · Filed under Uncategorized
Advertising Agency: Wieden + Kennedy, New York, United States
Executive Creative Directors: Todd Waterbury, Kevin Proudfoot
Creative Director: Derek Barnes, John Parker, Adam Alshin
Art Director: John Parker, Sean Labounty
Copywriter: Adam Alshin
Director: Jun Diaz
Account Director: Ty Kendig
Account Executive: Brian D’Entremont
Editing Company: PS260
Post Production: The Mill
Sound Design Company: Robot Repair, Sound Lounge
Music Company / Composer: Robot Repair
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