Advertising Agency: Saatchi & Saatchi, Moscow, Russia
Creative Director: Stuart Robinson
Art Director: Stuart Robinson
Copywriter: Stuart Robinson
Production Company: RGB Vilnius
Film Director: Richardas Matacius
Production Company Producer: Тomas Kondratavicius
Agency Producer: Dmitry Lashkin
Account Director: Franck Vinchon
Who needs fresh air when you have Ambi-pur air fresheners at home?
Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Directors: Chee Guan Yue, Adrian Zhu
Art Directors: Zhi Guo Zhou, Bin Bin Zhang, Gang Zhao
Copywriter: Zhi Guo Zhou
Retoucher: Bin Bin Zhang, Zhi Guo Zhou
PK chewing gum gives fresh breath confidence to talk as close as they want.
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Director: Erwin Santoso
Art Director: Tim Green
Copywriter: Tim Cairns
Photographer: Neil Bailey
Retoucher: Dennis Monk
How to get beer bottle to the TV transmission
We wanted to connect beer Topvar with hockey and show in live TV transmission, that hockey fans like Topvar. Plastic dummy of Topvar bottle worked as a trumpet. We have been giving away these special bottles before the international hockey tournament, which was broadcasted in television. Fans could support their team and in addition in TV they looked like, as they ware drinking from Topvar bottle. We succeeded, even though drinking beer from glass bottle at stadiums is forbidden.
Advertising Agency: Istropolitana D’Arcy, Bratislava, Slovakia
Creative Director: Peter Darovec
Art Director: Vladimir Durajka
Copywriter: Katarina Popravcova
“On my planet I’ve a first row seat during fashion events.
On my planet I buy a dress in Milan and I dress in NY. ”
Advertising Agency: Ogilvy&Mather, Milan, Italy
Creative Directors: Roberto Greco, Dennis Lewis
Art Director: Flavio Martucci
Copywriter: Fritz Conti
Photographer: Riccardo Vimercati
3D illustrator: Franco Tassi
“Is your worrying global enough?
Face the problem before it’s too late.”
This campaign rises from a project of sensitization on Global Warming effects. It focuses on the importance of being aware of the extension and haste of the problem, aiming to make everybody feel responsible of a choice: to act or to let it be. The answer is done: the will of not to see has consequences for everybody and they are closer than we can imagine. Founded in 1980, Legambiente is an association of citizens that acts for the environmental protection and for the human health, the natural resources and the historical cultural patrimony.
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: francesco Emiliani
Art Directors: Letizia Bozzolini, Andrea Salvaneschi
Copywriters: Livia Cappelletti, Marco Carucci
Photographer: Zona 13
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Director: David Joubert
Copywriter: Lauren Shewitz
Limited-edition welcome mats were produced and distributed by BBDO New York as a unique way for people to store their Havaianas. When leaving for the day, people simply slid their feet in and stepped out of the mat. When returning home, the flip-flops were popped back in. Because Havaianas are impervious to bad weather, the mat can be kept either inside or outside. Keeping the mat inside further solidifies Havaianas’ connection to nature by essentially “welcoming” people to the outdoors when they leave for the day.
Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director: James Clunie
Art Director: James Clunie
In an effort to push Havaianas’ floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas’ unique aesthetic of color, design, and the brand’s connection to nature and the outdoors.
Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director: James Clunie
Art Director: James Clunie
Advertising Agency: McCann Erickson, Warsaw, Poland
Art Director: Blanka Lipinska
Copywriters: Robert Olszewski, Magda Komorek
Film Director: Frank Vroegop
Agency Producers: Mira Klajnberg, Pawel Mrowka
Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit
Art Directors: Fei Leung, Arthur Tse
Copywriters: Jesse Wong, Yee Mui Cheung
Production: Jimmy Pong