Who needs fresh air when you have Ambi-pur air fresheners at home?
Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Directors: Chee Guan Yue, Adrian Zhu
Art Directors: Zhi Guo Zhou, Bin Bin Zhang, Gang Zhao
Copywriter: Zhi Guo Zhou
Retoucher: Bin Bin Zhang, Zhi Guo Zhou
Perhaps it works in China – for me, it does not. I’d rather want to see a nature-surrounded house completly made out of open windows than one without any. In China, especially Beijing that is said to very dusty, it might communicate just perfectly.
i’m Chinese, and it doesn’t work for me either.
both the brand and the product are new to most Chinese people, i myself believed Ambi Pur = car fragrances. so i think the adv should deliever the message more clearly, chinese instructions would be necessary.
meanwhile, housing is a serious problem now in China, maybe people would think it’s a real estate adv at the first glance.
don’t like the concept, dont’t like the art direction
weak
That is the scariest idea! “Ideally, houses wouldn’t even have windows.” … The design completely aside: the big picture is shockingly awful.
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