Advertising Agency: Grey, Oslo, Norway
del.icio.us
Digg
StumbleUpon
Technorati
Ryan said,
This is….okay.
The tape dispenser is not immediately identifiable as such. I would like to see them do this for real; actually make tape dispensers with rolled up mini tire tread that is sticky on one side.
A better execution of this concept would have been to show a “sneak peek” into the continental factory where you see that when they make the tires, they come off of a giant tape dispenser or something.
Honestly when i first saw this I though that the “tape dispenser” was a moped…
Ryan said,
Also, CGI has been around for a long time now. The obviously computer generated image here looks very very cheesy, and the “reflection” only serves to make it more so.
Shiny computer graphics don’t really grap people’s attention anymore. If you want to get your point across, get a team of fabricators and make whatever it is your trying to render on the computer in real life.
joelapompe said,
come on! How could you put such a bad copycat on your nice blog?
It’s a shame, this idea already came out more than 5 or 6 times in the past. It was already awarded in Cannes… and it’s always the same. And now it won an EPICA. I’m depressed 
Cheers
joe
http://www.joelapompe.net
brian said,
go joe go!
Rubens said,
Joe, the link of the clones ads? post it please
Neumáticos Continental | 71º | aristas del diseño | said,
[...] Viaº ibelieveinadv [...]
neumaticos, ruedas, continental - - MAKE Marketing y Comunicación said,
[...] Este anuncio noruego para Continental le da un interesante giro gráfico al concepto aunque creo que tiene un pequeño fallo puesto que la cara adhesiva deberÃa ser la exterior del neumático. Lo hemos visto aquÃ. [...]
RSS feed for comments on this post · TrackBack URI
Leave a Comment
