Advertising Agency : Marcel, Paris, France
Executive Creative Directorx: Frederic Temin, Anne de Maupeou
Art Director: Nicolas Chauvin, Romin Favre
Copywriters: Eric Jannon, Dimitri Guerassimov
Photographer: Laurie Bartley
Diesel: Live Fast
nako said,
crazy that instead of questioning it, we praise the speed of today’s world. and even make it fashionable.
Ev said,
The “Global Warming Ready” campaign MarcelParis did was brilliant….this seems half-baked. And is that a lens-flare? Really? That’s not even ironically funny, it’s just bad taste.
Ev said,
“crazy that instead of questioning it, we praise the speed of today’s world. and even make it fashionable.” -Nako
Nako, it isn’t praise. It’s supposed to be ironic….Just like “Global Warming Ready”. Diesel has had a long history of these sort of cheeky campaigns. 70′s punk style Protestors championing Marrying Young and the 3 Day Weekend. But this campaign isn’t done very well.
Diesel: Live fast « andinspired said,
[...] (via ibelieveinadvertising) [...]
cris said,
ev i dont get it what is ironic about the advertisement?!?!
Live Fast | - Fluid'Advance - said,
[...] Parce que j’aime bien ce que fait mon agence… Voici la dernière campagne Diesel “Live Fast” prise à Los Angeles. Retrouvez les autres visuels ici. [...]
tj said,
well they are living fast and getting themselves in stupid situations, almost hit by a car, smeared face, no attention to what they’re doing. so it’s like….why not slow down a bit? that’s how it’s being cheeky. i don’t think it’s ironic.
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