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Diesel: Live Fast

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Advertising Agency : Marcel, Paris, France
Executive Creative Directorx: Frederic Temin, Anne de Maupeou
Art Director: Nicolas Chauvin, Romin Favre
Copywriters: Eric Jannon, Dimitri Guerassimov
Photographer: Laurie Bartley


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nako said,

January 18, 2008 @ 12:49 pm

crazy that instead of questioning it, we praise the speed of today’s world. and even make it fashionable.

Ev said,

January 18, 2008 @ 5:07 pm

The “Global Warming Ready” campaign MarcelParis did was brilliant….this seems half-baked. And is that a lens-flare? Really? That’s not even ironically funny, it’s just bad taste.

Ev said,

January 18, 2008 @ 5:11 pm

“crazy that instead of questioning it, we praise the speed of today’s world. and even make it fashionable.” -Nako

Nako, it isn’t praise. It’s supposed to be ironic….Just like “Global Warming Ready”. Diesel has had a long history of these sort of cheeky campaigns. 70’s punk style Protestors championing Marrying Young and the 3 Day Weekend. But this campaign isn’t done very well.

Diesel: Live fast « andinspired said,

January 19, 2008 @ 1:19 pm

[...] (via ibelieveinadvertising) [...]

cris said,

February 6, 2008 @ 6:02 am

ev i dont get it what is ironic about the advertisement?!?!

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