In an effort to push Havaianas’ floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas’ unique aesthetic of color, design, and the brand’s connection to nature and the outdoors.

Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director: James Clunie
Art Director: James Clunie