“Take out a condom and help the fight against AIDS.”
Advertising Agency: Escala Comunicação e Marketing, Brazil
Creative Directors: Eduardo Axelruds, Alessandro Jacoby
Copywriter: Marcelo Rosa
Art Directors: Diego Wortmann, Rafael Koff
Illustrator: Diego Wortmann
Strategic planner: Marcia Fernanda Sampaio and Tais Ludvig
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