“Is your worrying global enough?
Face the problem before it’s too late.”

This campaign rises from a project of sensitization on Global Warming effects. It focuses on the importance of being aware of the extension and haste of the problem, aiming to make everybody feel responsible of a choice: to act or to let it be. The answer is done: the will of not to see has consequences for everybody and they are closer than we can imagine. Founded in 1980, Legambiente is an association of citizens that acts for the environmental protection and for the human health, the natural resources and the historical cultural patrimony.

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: francesco Emiliani
Art Directors: Letizia Bozzolini, Andrea Salvaneschi
Copywriters: Livia Cappelletti, Marco Carucci
Photographer: Zona 13