“Is your worrying global enough?
Face the problem before it’s too late.”
This campaign rises from a project of sensitization on Global Warming effects. It focuses on the importance of being aware of the extension and haste of the problem, aiming to make everybody feel responsible of a choice: to act or to let it be. The answer is done: the will of not to see has consequences for everybody and they are closer than we can imagine. Founded in 1980, Legambiente is an association of citizens that acts for the environmental protection and for the human health, the natural resources and the historical cultural patrimony.
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: francesco Emiliani
Art Directors: Letizia Bozzolini, Andrea Salvaneschi
Copywriters: Livia Cappelletti, Marco Carucci
Photographer: Zona 13
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Director: David Joubert
Copywriter: Lauren Shewitz
Limited-edition welcome mats were produced and distributed by BBDO New York as a unique way for people to store their Havaianas. When leaving for the day, people simply slid their feet in and stepped out of the mat. When returning home, the flip-flops were popped back in. Because Havaianas are impervious to bad weather, the mat can be kept either inside or outside. Keeping the mat inside further solidifies Havaianas’ connection to nature by essentially “welcoming” people to the outdoors when they leave for the day.
Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director: James Clunie
Art Director: James Clunie
In an effort to push Havaianas’ floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas’ unique aesthetic of color, design, and the brand’s connection to nature and the outdoors.
Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director: James Clunie
Art Director: James Clunie
Advertising Agency: McCann Erickson, Warsaw, Poland
Art Director: Blanka Lipinska
Copywriters: Robert Olszewski, Magda Komorek
Film Director: Frank Vroegop
Agency Producers: Mira Klajnberg, Pawel Mrowka
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