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PK Chewing Gum: X-Ray, Shopping, Ping-Pong

pk-x-ray.jpg

pk-shopping.jpg

pk-ping-pong.jpg

PK chewing gum gives fresh breath confidence to talk as close as they want.

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Director: Erwin Santoso
Art Director: Tim Green
Copywriter: Tim Cairns
Photographer: Neil Bailey
Retoucher: Dennis Monk


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Boredom Is Your Fault » Blog Archive » PK Australia said,

February 4, 2008 @ 12:31 am

[...] i believe in advertising Posted [...]

Ryan said,

February 5, 2008 @ 8:05 pm

I LOVE this ad
and i HATE DDB

that said….5/5! A+! Very very well done. Unlike DDB’s usual course of action, this is simple, obvious, it gets your attention. Not cliche’ very well done photography….absolutely 5/5 in all areas.

Paul said,

February 18, 2008 @ 9:34 pm

U mean u hate the ppl u work for?

Yawn. New topics needed

read review said,

November 8, 2008 @ 2:32 am

read review…

Tips include why you should run separate search and content campaigns, how the classic buying cycle manifests itself in the keywords people use and why Google’s Local Business Ads beat geo-targeting in some circumstances….

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