How to get beer bottle to the TV transmission
We wanted to connect beer Topvar with hockey and show in live TV transmission, that hockey fans like Topvar. Plastic dummy of Topvar bottle worked as a trumpet. We have been giving away these special bottles before the international hockey tournament, which was broadcasted in television. Fans could support their team and in addition in TV they looked like, as they ware drinking from Topvar bottle. We succeeded, even though drinking beer from glass bottle at stadiums is forbidden.

Advertising Agency: Istropolitana D’Arcy, Bratislava, Slovakia
Creative Director: Peter Darovec
Art Director: Vladimir Durajka
Copywriter: Katarina Popravcova