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Archive for February, 2008

WWF: Target practice

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In order to create an awareness about the animal extinction led by humans persecution over 500 years. This stunt was based in one simple question: What if it was the other way around? This resulted in transforming a subway passageway into an animal shooting range. Only, this time the animals had the guns. Each gun was equipped with an infrared sensor that triggered the sound of gunfire as someone walked by.

Advertising Agency: Ogilvy, Beijing, China
Executive Creative Directors: Nils Andersson, Kweichee Lam
Creative Director: Jacky Lung
Art Directors: Xingsheng Qi, Shengxiong Chen, Jacky Lung
Copywriters: Paul Bo, Matthew Curry
Photographer: Huimin Li


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Marius Nasta Pneumology Institute: Cigarette

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Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Nick Hine
Art Director: Arturo Vittorioso
Copywriter: Jorg Riommi
Illustrator: Mirco Brizi


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Monster.com: Legs

Advertising Agency: BBDO, New York, United States
Chief Creative Officer: David Lubars
Executive Creative Director: Eric Silver
Art Director: Jerome Marucci
Copywriter: Steve McElligott
Production Company: MJZ
Director: Rupert Sanders


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Yamaha X-City: Wolf, Donkey, Elephant

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In Italy, the symbol of the city Of Rome is a Wolf. For Naples a Donkey, for Catania an Elephant.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Directors: Paolo Perrone, Vincenzo Gasbarro
Copywriters: Danilo Tarquinio, Federico Ghiso
Photographer: Roberto Carrer


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Durex: Whatever is on your mind

Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Federica Ariagno
Art Director: Erick Loi
Copywriter: Francesca Pagliarini
Director: Sergi Sanchez
Production Company: Mercurio Cinematografica, Milan
Music: Erick Loi, Pietro Paletti
Illustrator: Sergi Sanchez


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Durex: Whatever is on your mind

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Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Federica Ariagno
Art Director: Erick Loi
Copywriter: Francesca Pagliarini
Illustrator: Sergi Sanchez


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Land Rover Defender: Bridge

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Advertising Agency: RKCR Y&R, London, United Kingdom
Creative Director: Jerry Hollens
Photographer: Garry Simpson
Producer: Long Productions


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Axe Pulse: Quake

Advertising Agency: VegaOlmosPonce, Buenos Aires, Argentina
Creative Director: Hernan Ponce
Art Director: Martin Ponce
Copywriter: Mario Crudele
Head Of TV: Roberto Carsillo
Agency Producer: Selva Dinelli
Production Company: Rebolucion, Buenos Aires
Director: Armando Bo
Executive Producer: Patricio Alvarez Casado
Production Director: Claudia Ferrero
DP: Marcelo Camorino
Art Director: Daniel Gimelberg
Editor: Patricio Pena
Visual FX Supervisor: Franco Bittolo-Fabian Galvez
3D and Backgrounds: Bitt Animation
Post-production: Metrovision
Post producer: Luis Staffolani
Music: Animal Music
Sound: La Casa Post Sound


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Dissonanze Electronic Music Festival: Man, Woman

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Advertising Agency: the name, Rome, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Directors: Emanuelel Pulvirenti, Luca Albanese
Copywriter: Ted
Photographer: Marco Biondi


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Orbit: Arcimboldo

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Advertising Agency: Mark BBDO, Prague, Czech Republic
Creative Directors: Leon Sverdlin, Martin Charvát
Art Director: Dan Kurz
Copywriter: Pavel Sobek
Producer: Honza Å oupa
Airbrush: Danda Horáčková


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Volkswagen BlueMotion: Migratory Species

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Advertising Agency: DDB, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Illustrator: Balalò/Livio Ansaldi


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YOBA Erotic Toys: Vibration

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Advertising Agency: Australie, France
Creative Directors: Claire Ravut, Stéphane Renaudat
Art Directors: Jean-Philippe Ridon, Frederic Debruycker
Copywriters: Jean-Philippe Ridon, Frederic Debruycker
Photographer: Jean-Noël Leblanc-Bontemps


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55DSL: 2008 Collection Video

55DSL asked Mutado to create a short video to be used at events, on-line, in-stores, etc based on the collection theme: “optimistic technology”. Their new collection is a mix of vintage russian graphics, fluo colours and bold and geometric images. Since 55DSL is a graphically driven company they wanted something unconventional and with a twist of fun.

Agency: Mutado, Milan, Italy
Creative Director: Mauro Gatti


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Alberta Travel: Chair lifts climbing

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In select locations across Toronto, a new campaign from Travel Alberta puts transit riders into chair lifts climbing high into the Rockies.

Advertising Agency: Venture Communications, Toronto, Canada
Creative Director: Jon Mychajlyszyn
Art Director: Brad Van Schaik
Photographer: Jason Stang
Graphic Design: Marcelle Faucher


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NSW Women’s Refuge Movement: Throat

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“Domestic violence. You also have the power to prevent it.”

Advertising Agency: BWM, Sydney, Australia
Executive Creative Director: Rob Belgiovane
Creative Director: Luke Chess
Art Director: Derrick Kim
Copywriters: Karl Fleet, Damian Fitzgerald
Photographer: Adrian Cook


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Volkswagen BlueMotion: Bird

Advertising Agency: DDB, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Production Company: Parco Film
Director: Bosi e Sironi
Director of Photography: Gergely Poharnok


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Zoo York: Kamasutra

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The Zoo Crew teamed up with the undisputed queen of the adult entertainment industry, Ms Jenna Jameson. They produced a limited edition skateboard deck which goes on sale shortly. This ad was created by davidandgoliath to introduce the new deck.

Agency: davidandgoliath, El Segundo, United States
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Directors: Federico Callegari, Gabriel Jeffrey
Copywriters: Gabriel Jeffrey, Federico Callegari
Illustrator: Carlos Baragli


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Terna: Birds

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Advertising Agency: Leo Burnett, Rome, Italy
Creative Director: Licia Martella
Art Director: Hilde Capra
Copywriter: Saverio Lotierzo
Photographer: Alberto Rugolotto


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Pedigree Dogstore: Dog Adoption

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Advertising Agency: TBWA\Chiat\Day, Los Angeles, United States
Creative Directors: Lee Clow, Margaret Keene, Chris Adams
Art Directors: Paulo Cruz , Denise Zurilgen
Copywriters: Ted Kapusta
Photographer: Josh Withers


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Generali Insurance: Teddy bears, Ducks, Rabbits

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“Better the strength of the Lion.”

Advertising Agency: EURO RSCG, Milan, Italy
Creative Director: Giovanni Porro
Art Director: Marco Peyrano
Copywriter: Daniele Ravenna
Illustrator / Photographer: Balalò


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Audi A4: Strings

Under the motto “A car created as none before”, the new spot for Audi presents a method of construction that nobody would ever associated with a car. Based on a concept from the agency DDB Barcelona, Nacho Gayán filmed a movie that has, at least, a bit of magic.

Could a car be entirely constructed just with pieces of string?
The answer to this question takes shape right in front of our eyes, when a team of proffesional puppeteers and magicians conducted by Philip Noble, episcopalian priest and skilled juggler, join together to perform a work of visual art, an intricate dance of handmade craft and technique.

Context
Constructing an entire set in the city of Prague for the advert of the new Audi A4 was not the trickiest part of the filming. Previously came the far more challenging task of conceptualize and design a production that truly fitted the slogan. The movie had to communicate the never done before concept not only with the images, but with it’s mood as well.

Philosophy/Solution
Agosto, the company in charge of production, reached the objective of this campaign working with an original premise in mind: no post-production or special effects trickery would be used. It had to be crafted carefully, honestly, and even with certain kind of naif quality: “what you see is what we made”.

Advertising Agency: DDB, Barcelona, Spain
Creative Director: Alberto Astorga
Art Director: Jaume Badía
Copywriter: Alfredo Binefa
Director: Nacho Gayán
Director of Photography: Paco Femenía
Account Director: Francesca Gonzalez
Account Executive: Paco López
Agency Producer: Vicky Moñino, Toni Moreno
Editor: Fabrizio Rosetti
Post Production: Metropolitana
Music Company / Composer: BSO


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Arcor: Bubble

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Advertising Agency: Leo Burnett, Sao Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Luis Catapano
Photographer: Dercílio Vanzelli


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