WWF: Target practice

February 29, 2008 at 22:24 · Filed under Ambient/Outdoor/Direct

In order to create an awareness about the animal extinction led by humans persecution over 500 years. This stunt was based in one simple question: What if it was the other way around? This resulted in transforming a subway passageway into an animal shooting range. Only, this time the animals had the guns. Each gun was equipped with an infrared sensor that triggered the sound of gunfire as someone walked by.

Advertising Agency: Ogilvy, Beijing, China
Executive Creative Directors: Nils Andersson, Kweichee Lam
Creative Director: Jacky Lung
Art Directors: Xingsheng Qi, Shengxiong Chen, Jacky Lung
Copywriters: Paul Bo, Matthew Curry
Photographer: Huimin Li

Marius Nasta Pneumology Institute: Cigarette

February 28, 2008 at 23:20 · Filed under Print

Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Nick Hine
Art Director: Arturo Vittorioso
Copywriter: Jorg Riommi
Illustrator: Mirco Brizi

Monster.com: Legs

February 28, 2008 at 01:06 · Filed under Film

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Advertising Agency: BBDO, New York, United States
Chief Creative Officer: David Lubars
Executive Creative Director: Eric Silver
Art Director: Jerome Marucci
Copywriter: Steve McElligott
Production Company: MJZ
Director: Rupert Sanders

Yamaha X-City: Wolf, Donkey, Elephant

February 27, 2008 at 14:03 · Filed under Print

In Italy, the symbol of the city Of Rome is a Wolf. For Naples a Donkey, for Catania an Elephant.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Directors: Paolo Perrone, Vincenzo Gasbarro
Copywriters: Danilo Tarquinio, Federico Ghiso
Photographer: Roberto Carrer

Durex: Whatever is on your mind

February 27, 2008 at 00:13 · Filed under Film

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Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Federica Ariagno
Art Director: Erick Loi
Copywriter: Francesca Pagliarini
Director: Sergi Sanchez
Production Company: Mercurio Cinematografica, Milan
Music: Erick Loi, Pietro Paletti
Illustrator: Sergi Sanchez

Durex: Whatever is on your mind

February 27, 2008 at 00:05 · Filed under Print

Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Federica Ariagno
Art Director: Erick Loi
Copywriter: Francesca Pagliarini
Illustrator: Sergi Sanchez

Land Rover Defender: Bridge

February 26, 2008 at 13:25 · Filed under Print

Advertising Agency: RKCR Y&R, London, United Kingdom
Creative Director: Jerry Hollens
Photographer: Garry Simpson
Producer: Long Productions

Axe Pulse: Quake

February 25, 2008 at 06:46 · Filed under Film

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Advertising Agency: VegaOlmosPonce, Buenos Aires, Argentina
Creative Director: Hernan Ponce
Art Director: Martin Ponce
Copywriter: Mario Crudele
Head Of TV: Roberto Carsillo
Agency Producer: Selva Dinelli
Production Company: Rebolucion, Buenos Aires
Director: Armando Bo
Executive Producer: Patricio Alvarez Casado
Production Director: Claudia Ferrero
DP: Marcelo Camorino
Art Director: Daniel Gimelberg
Editor: Patricio Pena
Visual FX Supervisor: Franco Bittolo-Fabian Galvez
3D and Backgrounds: Bitt Animation
Post-production: Metrovision
Post producer: Luis Staffolani
Music: Animal Music
Sound: La Casa Post Sound

Dissonanze Electronic Music Festival: Man, Woman

February 25, 2008 at 01:19 · Filed under Print

Advertising Agency: the name, Rome, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Directors: Emanuelel Pulvirenti, Luca Albanese
Copywriter: Ted
Photographer: Marco Biondi

Orbit: Arcimboldo

February 23, 2008 at 10:52 · Filed under Print

Advertising Agency: Mark BBDO, Prague, Czech Republic
Creative Directors: Leon Sverdlin, Martin Charvát
Art Director: Dan Kurz
Copywriter: Pavel Sobek
Producer: Honza Å oupa
Airbrush: Danda Horáčková

Volkswagen BlueMotion: Migratory Species

February 22, 2008 at 13:50 · Filed under Print

Advertising Agency: DDB, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Illustrator: Balalò/Livio Ansaldi

YOBA Erotic Toys: Vibration

February 22, 2008 at 09:34 · Filed under Print

Advertising Agency: Australie, France
Creative Directors: Claire Ravut, Stéphane Renaudat
Art Directors: Jean-Philippe Ridon, Frederic Debruycker
Copywriters: Jean-Philippe Ridon, Frederic Debruycker
Photographer: Jean-Noël Leblanc-Bontemps

55DSL: 2008 Collection Video

February 21, 2008 at 02:04 · Filed under Film

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55DSL asked Mutado to create a short video to be used at events, on-line, in-stores, etc based on the collection theme: “optimistic technology”. Their new collection is a mix of vintage russian graphics, fluo colours and bold and geometric images. Since 55DSL is a graphically driven company they wanted something unconventional and with a twist of fun.

Agency: Mutado, Milan, Italy
Creative Director: Mauro Gatti

Alberta Travel: Chair lifts climbing

February 21, 2008 at 01:43 · Filed under Ambient/Outdoor/Direct

In select locations across Toronto, a new campaign from Travel Alberta puts transit riders into chair lifts climbing high into the Rockies.

Advertising Agency: Venture Communications, Toronto, Canada
Creative Director: Jon Mychajlyszyn
Art Director: Brad Van Schaik
Photographer: Jason Stang
Graphic Design: Marcelle Faucher

NSW Women’s Refuge Movement: Throat

February 20, 2008 at 13:42 · Filed under Ambient/Outdoor/Direct

“Domestic violence. You also have the power to prevent it.”

Advertising Agency: BWM, Sydney, Australia
Executive Creative Director: Rob Belgiovane
Creative Director: Luke Chess
Art Director: Derrick Kim
Copywriters: Karl Fleet, Damian Fitzgerald
Photographer: Adrian Cook