Under the motto “A car created as none beforeâ€, the new spot for Audi presents a method of construction that nobody would ever associated with a car. Based on a concept from the agency DDB Barcelona, Nacho Gayán filmed a movie that has, at least, a bit of magic.
Could a car be entirely constructed just with pieces of string?
The answer to this question takes shape right in front of our eyes, when a team of proffesional puppeteers and magicians conducted by Philip Noble, episcopalian priest and skilled juggler, join together to perform a work of visual art, an intricate dance of handmade craft and technique.
Context
Constructing an entire set in the city of Prague for the advert of the new Audi A4 was not the trickiest part of the filming. Previously came the far more challenging task of conceptualize and design a production that truly fitted the slogan. The movie had to communicate the never done before concept not only with the images, but with it’s mood as well.
Philosophy/Solution
Agosto, the company in charge of production, reached the objective of this campaign working with an original premise in mind: no post-production or special effects trickery would be used. It had to be crafted carefully, honestly, and even with certain kind of naif quality: “what you see is what we madeâ€.
Advertising Agency: DDB, Barcelona, Spain
Creative Director: Alberto Astorga
Art Director: Jaume BadÃa
Copywriter: Alfredo Binefa
Director: Nacho Gayán
Director of Photography: Paco FemenÃa
Account Director: Francesca Gonzalez
Account Executive: Paco López
Agency Producer: Vicky Moñino, Toni Moreno
Editor: Fabrizio Rosetti
Post Production: Metropolitana
Music Company / Composer: BSO
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