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Durex: Whatever is on your mind

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Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Federica Ariagno
Art Director: Erick Loi
Copywriter: Francesca Pagliarini
Illustrator: Sergi Sanchez


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PriestWithAMonkey said,

February 27, 2008 @ 9:12 am

I did not understand 2 bits: the priest with a monkey on his head, and the water pump. Please help :)

MonkeyWithAPriest said,

February 27, 2008 @ 9:18 am

I’ve got no idea….

Monkey said,

February 27, 2008 @ 1:04 pm

Something refer to gay? or zoosexual?

grant said,

February 27, 2008 @ 1:08 pm

Un vero pastrocchio di una complessità mostruosa… Alcune cose hanno senso in inglese, altre in italiano (almeno pompa). di sicuro non è pubblicità. Ma può sempre andar bene per la settimana enigmistica, sempre se non si debba aspettare una settimana per le soluzioni.

Bello il trattamento.

che tristezza said,

March 4, 2008 @ 10:57 am

per gli italiani sono belle soltanto le cose viste su archive un anno fa.
questa almeno è nuova come meccanismo, come idea e come trattamento.
grant, vedrai che tra un annetto (o quando vincerà qualcosa) ti piacerà moltissimo.

Jef said,

March 24, 2008 @ 1:49 pm

It is a strange campain, I prefere the previous one I found on this page http://www.lapubquetuveux.fr/durex.html with the “Eno=joy the other side” or “About to get screwed”

Tschernokhvostoff said,

May 30, 2008 @ 1:29 pm

I guess these images allude to “missionary position” and “to pump”.

Joel said,

August 18, 2008 @ 2:48 pm

The priest inst a priest hes a monk, and he has a beard with a monkey on his head. so i think its the bearded monkey, took me ages to think of this one check out this link

http://www.urbandictionary.com/define.php?term=bearded%20monkey

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