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Hubba Bubba: Paint by numbers

February 5, 2008 at 11:31 am · Filed under Ambient/Outdoor/Direct

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To tackle the problem of chewing gum on the streets, Hubba Bubba put up fun, interactive “paint by numbers”-style posters that use different flavours of chewing gum as the colour palette, encouraging people to become artists rather than litterbugs.

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Art Director: Iggy Rodriguez, Steele Bonus, Justin Carew, Jakub Szymanski
Copywriter: Iggy Rodriguez
Typographer: Jason Young


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grant said,

February 5, 2008 @ 1:08 pm

Disgusting.

You need 200 hundred disgusting people for colour a disgusting board.

Sorry, but i prefer who drop chewing-gum on the roof…

Hubba Bubba: Paint by numbers | Heuserkampf | Gestalt & Gestaltung | Kai Heuser | Blog said,

February 5, 2008 @ 1:45 pm

[...] sehr schöne Idee für Hubba Bubba: Paint by numbers von DDB Sydney. Ok – vielleicht ein bißchen ekelig auch. Filed under: Linkdump Deluxe/ Grafik [...]

Cewing gum art: combatti la maleducazione con la creatività : Catepol 3.0 said,

February 5, 2008 @ 3:19 pm

[...] (via e via) Una trovata pubblicitaria per i chewing gum della Hubba Bubba a Sydney. Si tratta di colorare con le cicche alcune immagini famose. In pratica il giochino "paint by numbers", colora ogni parte con il colore giusto. Solo che si chiede ai passanti di attaccarci la gommina che stanno masticando invece di gettarla per terra come si fa di solito. Si chiede di utilizzare le diverse colorazioni delle gomme da masticare (a seconda del gusto), si chiede di dare una svolta alla maleducazione ed al malcostume e di creare arte. [...]

Aslo said,

February 5, 2008 @ 3:39 pm

Funny, idea is really creative!

the world’s grossest art project « the daily (ad) biz said,

February 5, 2008 @ 4:13 pm

[...] solution to the marketing problem, as shown at i believe in advertising, was simple and elegant; the agency, DDB, found something that people could do with their gum [...]

barcode :: Meglio artista che vandalo :: February :: 2008 said,

February 5, 2008 @ 6:37 pm

[...] [Via Ibelieveinadv.com] [...]

Sytsevliegen » Blog Archive » Geen kauwom meer op straat? said,

February 6, 2008 @ 11:41 am

[...] (via) [...]

Chicles Hubba Bubba said,

February 6, 2008 @ 1:36 pm

[...] Visto en I believe in Adv [...]

I like color-by-number… I like gum… « Questioning Reality said,

February 6, 2008 @ 4:03 pm

[...] [via I believe in advertising] [...]

bernard said,

February 6, 2008 @ 6:53 pm

Grant, I agree with you. That’s senseless creativity.

Estrafalarius — Arte con chicles said,

February 7, 2008 @ 8:01 am

[...] I Believe in Advertising   Sin comentarios| Compártelo! | Escrito a las   1:00 am Jose [...]

Hubba Bubba: Gum by numbers » Criterion said,

February 7, 2008 @ 8:27 am

[...] puede pegar su chicle según el color de éste, y colorear la imagen que aparece. Genial, no? (Vía ibelieveinadvertising [en] ) Esta entrada fue publicada el Jueves, 7 de Febrero de 2008 a las 8:26 am y está [...]

Hubbbba said,

February 7, 2008 @ 12:02 pm

Adicolor did the same thing already, and people would actually fill in the Adicolor boards.

Nooene would fill these in.

Simply my Blog » Chewing Gum e Creatività said,

February 14, 2008 @ 3:41 pm

[...] ha fatto sorridere la campagna Paint by Numbers ideata per Hubba Bubba, una marca di chewing [...]

Sublime said,

April 30, 2008 @ 4:33 am

This has been around for a while now:

http://www.perpetualkid.com/index.asp?PageAction=VIEWPROD&ProdID=1665

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