Juice Salon: Escalator
Advertising Agency: Rediffusion DY&R, Mumbai, India
Executive Creative Director: Ramanuj Shastry, Ashutosh Karkhanis, Sagar Mahabaleshwarkar
Senior Copywriter: Mayuresh Wagle
Art Director: Siddhesh Khatavkar
Agency Producer: Viswanathan R
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bernard said,
When I saw the previous posting, I was convinced it to be a fake, because of the wrong direction the elevator is going. Perhaps it was a mistake – and I bet it was – in the media buying department. Or do they read from bottom to top in India – don’t think so. Apart from that, it’s a good idea with a bad execution.
Martijn said,
You must know, that a escalator can go BOTH ways 
Andries said,
Brilliant, Martijn.
So you get to see the guy blow his top 2 or three times whilst getting on, and then what? I agree with bernard, Its a cool idea, but I somehow doubt people will stay and wait just to look at it. Then again, most ppl don’t do that with a billboard as well so…
Heeg said,
Andries, the point is it’s smart and ‘funny’ it is not really a book on how you want ur hair done… yeah i want stair number 6 ehm 7 ehm 8 please…
And since the name is on the bottem people first get curious and than will read the name, real easy.
Andries said,
Alright Heeg, I would give it a 7 out of 10, just because the originality of it outweighs its flaws. Considering how many times the model got his hair done for the shoot, maybe better for styling gel?
nacho a chelo said,
Buenas,
mira esto que han hecho en italia tal vez sirva para lo de shock waves
besos
You need to put your picture on the escalator - AllDeaf.com said,
[...] need to put your picture on the escalator I Believe in Advertising | Advertising Blog & Community » Juice Salon: Escalator That will be very helpful for the salon to make the decide what the best style for your hair. [...]
serhat said,
baba süper olmuş yaaaaa.amına koyim kimin aklına geliyo böle seyler
hepinizin amına koyim yaaaaa
simon666 said,
this is good and pretty ingenious, but adverts will only be truly effect whence we take the next step of reverse engineering the earth so we can in essence make all of nature an advert.
La coupe interchangeable | - Fluid'Advance - said,
[...] un salon de coiffure et le support est un escalator, ça donne ça… Une vidéo est dispo ici sur le site I believe in Advertising, la source du [...]
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