“Domestic violence. You also have the power to prevent it.”
Advertising Agency: BWM, Sydney, Australia
Executive Creative Director: Rob Belgiovane
Creative Director: Luke Chess
Art Director: Derrick Kim
Copywriters: Karl Fleet, Damian Fitzgerald
Photographer: Adrian Cook
Mmh! I don’t know. I’m not usually grab a postcard that way, so it is really possible that the message does not arrive to the reader.
Exactly spasquini… same thing I thought – I don’t hold my mail like a Playstation controller. Additionally, this photograph has stronger sexual implications than may be realized – my first thought would be “someone’s giving her a good time”…
I’d be thinking “Axe body spray??”
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