Adobe InDesign: Quarkbuster

February 2, 2008 at 6:13 pm · Filed under Ambient & Outdoor

In German, “Quark” is also the name for “curd cheese”, a popular dairy product sold in every German supermarket. Playing on the double meaning in German, we created a “mouldy Quark” mailing – sending targets a tub of Quark that was well past its expiration date. Under a layer of “mould”, a flyer resembling a recipe book showcased Adobe InDesign’s superior freshness and offered recipients a free trial download. Using a clever design and innovative packaging in an original and humorous way, the campaign cunningly elicited an immediate emotional response from recipients.

Advertising Agency: Rapp Collins, Hamburg, Germany
Executive Creative Director: Olaf Klumski
Creative Director: Ute Lange
Art Director: Anne Kathrin Lüders
Copywriter: Ute Lange

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Volkswagen Utilitaires: The Van is 60

February 1, 2008 at 4:11 pm · Filed under Print/Poster

     

     

     

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Art Director: Aurélie Scalabre
Copywriter: Patrice Dumas
Art Buyer: Marine Rolland
Advertiser’s Supervisors: Julie Régis, Boris Langlois
Account Supervisors: Luc Chausson, Philippe Jourdain
Photographer: Stock

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Discovery Channel: Shark Week Ambient

February 1, 2008 at 11:08 am · Filed under Ambient & Outdoor

Rapp Collins Sydney has taken to Australian beaches creating a buzz around the awesome documentary series SHARK WEEK – which appeared exclusively on AUSTAR’s Discovery Channel in Australia. Over seven sun-filled days in January, the team scattered a number of “shark-bitten“ surfboards around well-known Sydney beaches. They then sat patiently – and watched and waited – while a frenzy of curious beach-goers came to ‘feed’ on this simple ambient idea.

Advertising Agency: Rapp Collins, Sydney, Australia

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