“PN3000 GPS. Trust it.”
Advertising Agency: Saatchi & Saatchi, Rome, Italy
Art Director: Diego Mendozza
Copywriter: Stefano Massari
Illustrator: Alessandro Bavari
“PN3000 GPS. Trust it.”
Advertising Agency: Saatchi & Saatchi, Rome, Italy
Art Director: Diego Mendozza
Copywriter: Stefano Massari
Illustrator: Alessandro Bavari
Good concept, really bad retouching
??
It is a layout?
… but the ad is really clever.
It makes me laugh. not bad.
[...] 5.02. · Definition von Vertrauen in Technik [via ibia] [...]
Mendoil, Bavargas, Petrolmas
wasn’t not easy
3/5
Does it tell you the direction via audio output (or any other non-visual interface)? If so, why does not it say so in the copy? If not, this ad doesn’t make any sense to me, really. Or do I miss a point?
Should be: special audio output such as superb quality, surround sound, whatever – since audio is common with navigation systems.
Usually when you buy a gps you bring both a map display and an invoice device system. Probably it’s not necessary to underline it. You’ll take it for granted.
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