Advertising Agency: DDB, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Cristina Marcellini
Copywriter: Bruno Vohwinkel
Downtown Gyms: Dissuaders, Hands
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Kierja said,
Not very sure I would get this if I first got it…. not very direct…
Philip Downer said,
I would be completely annoyed if I found one of the “parking dissuaders” blocking my vehicles path. Yes, I would notice the logo. Yes, I would see how it looks like concrete, but weighs virtually nothing. But I think overall, the perceived inconvenience would actually negatively impact me.
As for the 3D hands - I just wouldn’t get it. It’s a bit creepy.
Don’t get me wrong… I think that both installments are very clever. They’re even just a little bit cool. But I would not want my brand being associated with either. There’s a fine line in public advertising between annoying and cleverly persuasive.
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