Advertising Agency: Jung von Matt/Elbe, Germany
Executive Creative Director: Wolf Heumann
Creative Directors: Sascha Hanke, Timm Hanebeck
Copywriter: Clemens Sehi
Art Director: Andy Tran
Graphics: Nadya Innamorato

EnWB is building the first geothermal power station in Baden-Württernberg, making the company a pioneer in this field. This unsual idea aims at making people aware of EnWB commitment. The concept is simple: Silvery grey traffic bollards were combined with stickers on the ground. This gave the impression of a giant, highly realistic, three-dimensional plugs, wich locked as if they were growing out of the ground.