“Slender body, switch on from here.”
Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Hsueh
Art Director: Chris yan
Copywriter: Lily zhao
Evolution Fitness Center: Switch
Bendy said,
Lame.
Anne said,
I think it’s quite clever, pot belly, strong chest, pot belly strong chest.
iloveadvertising said,
1. dumbells dont act on abs.
2. from paunch to man boobs?
3. hovering action??!!??!!
e said,
they’re just moving the fat from the belly to the chest – i don’t want to move fat when i get in shape. i want to LOOSE fat.
argh. i wish people would just stop using ‘clever’ media choices.
the reason they work most of the time is because:
a) it’s never been done before
b) it relates to the product/service
c) highlights the product/service benefits
this does none of those.
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[...] 8. Evolution Fitness Centre: Switch [...]
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