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Freddy: Olympic Games (English)

March 13, 2008 at 6:50 pm · Filed under Italian Adv, TV/Film

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe
Copywriter: Stefania Siani
Directors: Federico Pepe, Tomaso Cariboni

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe, Alice Marrollo
Copywriter: Stefania Siani, Serena Toppeta
Directors: Federico Pepe, Tomaso Cariboni
Director of Animation: Dadomani

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe
Copywriter: Stefania Siani
Directors: Federico Pepe, Bill Barluet


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jess said,

March 13, 2008 @ 9:27 pm

would be a great spot if Honda’s cog spot never existed. Ripped off idea!

kiut said,

March 14, 2008 @ 10:10 am

Il meccanismo “catena di montaggio” è molto sfruttato nei film.
Comunque restano dei bei pezzi (soprattutto la ballerina).

diego said,

March 14, 2008 @ 11:27 am

Se solo tutti quelli che commentano male, sapessero fare almeno la metà di questi lavori, capirebbero di avere avuto la loro migliore idea.
Complimenti per tutto: idea-sceneggiatura-montaggio.testi-esecuzione-MUSICA.

dIEGO.

leave said,

March 14, 2008 @ 1:05 pm

Cannes

Enzo said,

March 14, 2008 @ 2:50 pm

Overall the videos work well together.
I tend to agree with jess on the Honda idea – everyone is trying to copy that nowadays (ie Guinness) – it would be interesting to see if before Honda someone else did it as well

Apart from that – the campaign is rather strong (Italian here so i must show the Italian pride) good music, good scenography – definitely well executed

Not sure it s worth Cannes but still a good concept!

E

Sal said,

March 14, 2008 @ 3:02 pm

In the end Honda copied the idea from an artist who does exactly the same. I have to say that even if the concept is not new, the execution is very nice… These commercials really touched my feelings!!! Good job.

Complimenti davvero un ottimo lavoro. Se la pubblicità in italia fosse tutta a questi livelli sarei sicuramente tornato a cercare un lavoro li invece che a Pechino. Cmq grandi ragazzi: mantenete il livello alto.
Ciao

ted said,

March 18, 2008 @ 2:35 pm

Splendido lavoro, con un bellissimo concetto alle spalle e una grande esecuzione, tra l’altro tutta italiana. Complimenti davvero a tutti.

Philip Downer said,

March 23, 2008 @ 4:52 am

I love these spots. They result in a clear, emotional connection with the athlete and consequently the product. Well done!

FP said,

July 31, 2008 @ 4:06 pm

Fischli und Weiss

Michael said,

August 7, 2008 @ 6:39 pm

As an American, I”m not familiar with the Honda spot mentioned, so my impressions are not skewed … My reaction was very positive. Clever, fresh creative conceptual approach, exellent production values and execution.

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