Agency: BBH, London, United Kingdom
Creatives: Simon Veksner, Nick Allsop
Photographer: Joseph Rodriguez
Levi’s: Originals Never Fit
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qxj said,
So Cool!
Levi’s - Originals never fit « Please hide. said,
[...] Very good strategy + I love the creative work. via [...]
Originals Never Fit. Levis | BBH London, Großbritannien. - iVisuell.de said,
[...] von hier. [...]
mikelite said,
It’s nice to see advertising from 1996
Say said,
can anyone explain it to me? i dont get it… i know im like so dumb
original gangster said,
each motive is seen from the perspective of an original – from a person which stands out somehow. that’s why you’re getting stared at. these originals of course wear levis originals which do fit – a nice contradiction to the claim, makes you think. the message is: if you wear levis, you’ll stand out.
Say said,
ohhh i get it now. haha thanks
but it seems like if you only see one of the ads it ’s kind of hard to get it. especially the cheerleader and the army one. idk
Philip Downer said,
I love how the first advertisement makes you instantly wonder exactly what it is that happening on the stage. Great series!
Dew said,
I dont understand what mood and tone and the meaning that they want to explain in Cheerleader one
Adam said,
I think the stage one is genius, I saw it in Vice magazine and cut it out to stick it on the wall. I know nothing about advertising but I know this ad worked, it put Levi’s on my wall and on my mind.
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