Advertising Agency: Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Directors: Yaron Izhakov, Ben Sever
Art Directors: Ben Sever, Yaron Izhakov
Copywriter: Uri Marek
Director: Ben Sever
Editing Company: Post Office
Post Production: Post Office
Animation Effects: Post Office
Sound Design Company: Post Office
“Bad breath affects those closest to you.”
Advertising Agency : JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: John Lam
Copywriter: Jason Ross
Photographer: Brock Elbank
Designer: Jeffrey Oley
Retoucher: Jason Riddell, Mark Young
“Definitely not the same landscape.”
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Directors: Vincenzo Gasbarro, Christian Longhi
Copywriters: Mario Esposito, Federico Ghiso
Photographer: Winkler + Noah
Translation of headline to English: Every winter, people die on the streets.
The campaign aimed to make people aware of the life-threatening situation faced by people who live on the streets, especially in wintertime. In the winter, they dressed a mannequin as the Grim Reaper and placed it next to a road sign. The mannequin held onto the sign in such a way that the sign ended up looking like a scythe. “Death” wore a sign around his neck, saying: “Every winter, people die on the streets. Help us stop this from happening”. This radical idea really grabbed people’s attention and illustrated the shockingly simple correlation between the streets and death.
Advertising Agency: Philipp and Keuntje, Germany
Creative Director: Holger Lindhardt
Art Directors: Oliver Brkitsch, Jan Gericke
Copywriter: Heiko Notter
Account: Silke Dolle, Franziska Kunter
“For the homeless, every day is a struggle. Donate today and help us feed the homeless.”
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Directors: Ant Keogh, Grant Rutherford
Art Director: Russel Fox
Copywriter: Ant White
Photographer: Dave Rosendale
Advertising Agency: Jung von Matt/Elbe, Germany
Executive Creative Director: Wolf Heumann
Creative Directors: Sascha Hanke, Timm Hanebeck
Copywriter: Clemens Sehi
Art Director: Andy Tran
Graphics: Nadya Innamorato
EnWB is building the first geothermal power station in Baden-Württernberg, making the company a pioneer in this field. This unsual idea aims at making people aware of EnWB commitment. The concept is simple: Silvery grey traffic bollards were combined with stickers on the ground. This gave the impression of a giant, highly realistic, three-dimensional plugs, wich locked as if they were growing out of the ground.
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