Advertising Agency: 72 and Sunny
Creative Directors: John Boiler, Glenn Cole, Jason Norcross, Bryan Rowles
Agency Producers: Sam Baerwald, Angelo Ferrugia
Director: Guy Ritchie
Production Company: Anonymous Content
Producer: Aris McGarry
Head Of Production: Sue Ellen Clair
Executive Producer/Head of Commercials: Dave Morrison
VFX: The Mill
Lead Artist: Chris Badger, Giles Cheetham
VFX Executive Producer: Gabrielle Gourrier
Deputy Executive Producer: Helen Hughes
Music Editor/Remixer: Junkie XL
Music Editor Producer: Michiel Groeneveld
Composer: Eagles of Death Metal
Sound Design: Phaze UK
Sound Designer: Matt Collinge
Audio: Lime
Engineer: Rohan Young, Loren Silber, Joel Waters
Editorial Company: Spot Welders
Editor: Robert Duffy
Editorial Producer: Carolina Wallace
Editorial Executive Producer: David Glean
Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Mariano Duhalde, Tony Waissmann
Head of Art: Maxi Sanchez Correa
Art Directors: Gastón Soto, Damian Lavandera
Copywriter: Lucas Peró
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Director: Luca Scotto di Carlo
Art Director: Anselmo Tumpic
Copywriter: Marco Venturelli
Photographer: Paolo Franco
Advertising Agency: BBH, London, United Kingdom
Creative Team: Toby Allen, Jim Hilson, Kevin Stark, Nick Kidney
Producer: Olly Chapman
Assistant Producer: Matthew Towell
Production Company: Prettybird
Director: Paul Hunter
DP: Alex Barber
Producers: Kirstin Emhoff, Mike Rosen
Editor: Andy McGraw @ Cut & Run
Post-Production: The Mill
Telecine: Mick Vincent
Lead Flame: Yourick Van Impe
3D: Han Ter Park
To celebrate and pay tribute to the iconic Superstar, adidas Originals produced a pair of giant, SUV-size exact replicas, down to the fire-hose shoe laces. Housed in separate studios, we invited friends and artists at Surface2Air (NYC) and Upper Playground (San Francisco) to celebrate their own originality by customizing these huge sneakers – the right shoe for the East Coast and the left shoe for the West Coast.
For three days, the artists’ collectives (Surface2Air featuring Gordon Hull, Daniel Jackson and Alexia Stamatiou and Upper Playground featuring Sam Flores) went to work. Upon completion, the shoes were put on a flat bed truck and the two parties set off to meet in Venice Beach, CA. The showdown on the boardwalk drew L.A.’s finest “originals.”
Advertising Agency: DDB, Amsterdam, Netherlands
Executive Creative Director: Martin Cornelissen
Art Directors: Marco Sluijter, Daniel Ashkol
Copywriter: Dieuwer Bulthuis, Maarten van Kempen
Photographer: Ernst Yperlaan
Advertising Agency: DDB, Buenos Aires, Argentina
Creative Director: Mariano Jeger
Art Director: Mariano Jeger
Copywriter: Felipe Vieyra
Photographer: Juan Salvarredy, Aloha Photo
Illustrator: Copy Paste
Advertising Agency : Neogama/BBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Marcio Ribas
Art Director: Pedro Utzeri
Copywriter: Marcio Juniot
Advertising Agency: kempertrautmann, Hamburg, Germany
Creative Director / Art Director / Copywriter / Illustrator: Mathias Lamken
Photographer: Karsten Wegener
Graphic Designer: Simon Jasper Philipp
Advertising Agency: Drugstore, London, United Kingdom
Production Company: DarkFibrefilms, London
Directors: Marc Hawker, Ishble Whitaker
Producer: Kate Arton
DP: David Knought
Editor: John Mayes
Music: Adam Freeland
Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to “sort your head”. This was done to promote McDonald’s Large Coffee for only 1 Euro.
Advertising Agency: DDB, Stockholm, Sweden
Executive Creative Director: Andreas Dahlqvist
Art Directors: Ted Harry Mellström, Simon Higby, Viktor Arve
Copywriter: Martin Lundgren
Art Director: Viktor Arve
Photographer: Alexander Pihl
Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissmann, Maxi Sánchez, Mariano Duhalde, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices
Advertising Agency: AMV BBDO, London, United Kingom
Art director: Paul Pateman
Copywriter: Mike Nicholson
Production Company: Mr. Hyde, Paris
Executive Producer: Herve Lopez, Noemie Saglio
Director: Keith Bearden
Head & Shoulders gives the Argentinean consumer a rude awakening: a bird’s-eye view of his or her scalp, right in front of a dandruff shampoo display. When shoppers stand under an aerial camera, they can view the top of their heads on a TV screen in front of them and, if they don’t like what they see, reach out and grab a bottle.
The integrated campaign extends this top-of-head view to the mock second cover of a magazine and on outdoor posters featuring new renderings of Van Gogh’s self-portrait and the Mona Lisa. Users can also go online to make their own “head animation,” where you can design your own singing head-top face. Check out a few sample videos: Lollipop , Queen and Nessum Dorma .
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Creative Team: Mariano Serkin, Maxi Itzkoff, Lucas Panizza, Norberto Vatrano
Advertising Agency: Leo Burnett , Bogotá, Colombia
Creative Directors: Carlos Murad, Otavio Schiavon
Art Directors: Andres Orozco, Camilo Carvajal
Copywriters: Camilo Carvajal, Andres Orozco
Illustrator: Andres Orozco
Photographer: Andre Klots
Origami: Maria P. Franco
In local cities all over Europe are people already paying attention to the giant AEG-Electrolux posters, which are measuring and displaying ambient noise levels. In London, the kids are deliberately shouting at the poster to raise the noise levels! AEG – Electrolux and blowUP are hosting this campaign to raise awareness on the issue of noise in and outside of the people’s homes and offer AEG laundry products as a solution to minimise it.
