Head & Shoulders gives the Argentinean consumer a rude awakening: a bird’s-eye view of his or her scalp, right in front of a dandruff shampoo display. When shoppers stand under an aerial camera, they can view the top of their heads on a TV screen in front of them and, if they don’t like what they see, reach out and grab a bottle.

The integrated campaign extends this top-of-head view to the mock second cover of a magazine and on outdoor posters featuring new renderings of Van Gogh’s self-portrait and the Mona Lisa. Users can also go online to make their own “head animation,” where you can design your own singing head-top face. Check out a few sample videos: Lollipop , Queen and Nessum Dorma .

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Creative Team: Mariano Serkin, Maxi Itzkoff, Lucas Panizza, Norberto Vatrano