Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to “sort your head”. This was done to promote McDonald’s Large Coffee for only 1 Euro.

Advertising Agency: DDB, Stockholm, Sweden
Executive Creative Director: Andreas Dahlqvist
Art Directors: Ted Harry Mellström, Simon Higby, Viktor Arve
Copywriter: Martin Lundgren
Art Director: Viktor Arve
Photographer: Alexander Pihl