“Never get lost again. New Mercedes A Class with GPS.”
Advertising Agency: CLM/BBDO, Paris, France
Creative Directors: Jean François Sacco, Gilles Fichteberg
Art Director: Sophian Bouadjera
Copywriter: Laurent Laporte
“Never get lost again. New Mercedes A Class with GPS.”
Advertising Agency: CLM/BBDO, Paris, France
Creative Directors: Jean François Sacco, Gilles Fichteberg
Art Director: Sophian Bouadjera
Copywriter: Laurent Laporte
NOT ORIGINAL
for references see the Luerzer’s archive
[...] tribute to Global Positioning System art. Mercedes Benz used them as the basis of a cool print campaign to promote the GPS systems in their cars. The “Never Get Lost Again” drawings were [...]
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