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Nike Football: Take it to the next level

Advertising Agency: 72 and Sunny
Creative Directors: John Boiler, Glenn Cole, Jason Norcross, Bryan Rowles
Agency Producers: Sam Baerwald, Angelo Ferrugia
Director: Guy Ritchie
Production Company: Anonymous Content
Producer: Aris McGarry
Head Of Production: Sue Ellen Clair
Executive Producer/Head of Commercials: Dave Morrison
VFX: The Mill
Lead Artist: Chris Badger, Giles Cheetham
VFX Executive Producer: Gabrielle Gourrier
Deputy Executive Producer: Helen Hughes
Music Editor/Remixer: Junkie XL
Music Editor Producer: Michiel Groeneveld
Composer: Eagles of Death Metal
Sound Design: Phaze UK
Sound Designer: Matt Collinge
Audio: Lime
Engineer: Rohan Young, Loren Silber, Joel Waters
Editorial Company: Spot Welders
Editor: Robert Duffy
Editorial Producer: Carolina Wallace
Editorial Executive Producer: David Glean


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apperò said,

April 29, 2008 @ 6:25 pm

W O W !!!

Garni said,

April 30, 2008 @ 12:12 am

GREAT! GREAT! GREAT! GREAT!

Jacobus said,

April 30, 2008 @ 12:22 am

impresionante :O

tom said,

April 30, 2008 @ 1:54 am

i’ve just seen this ad during the half finale of the champions league in a pub near manchester…

and every single person present in the pub was watching it, speechless… and at this end, it was just an abolute mess of “bloody hell what a commercial” “i love this ad” or “fuckin’ hell, that rocks !!”

best nike ad ever, imo…

Patrick said,

April 30, 2008 @ 6:14 am

Amazing - I love it.

Janos said,

April 30, 2008 @ 6:17 pm

Nice Movie. But it`s like the music clip “Smack my bitch up” from Prodigy.

Julien said,

May 1, 2008 @ 7:58 pm

Van Persie is the mysterious player?!
I think so!

Great Ad!
I love it!

BrianW said,

May 1, 2008 @ 8:27 pm

Certainly the coolest Nike commercial I’ve ever seen.

I’d like to see a commercial from a less outgoing soccer player’s perspective. After going home, he could sit in front of the computer, eat potato chips, and play video games.

2008 May 02 | Dandy's Blog said,

May 2, 2008 @ 5:13 pm

[...] [via] [...]

Juancho said,

May 3, 2008 @ 5:38 pm

Esta muy bueno, Felicitaciones por el blog!

Sam Wood said,

May 4, 2008 @ 3:05 pm

I watched it in a bar in New York and it the guy sitting next to me asked if it was a new video game from EA. I think in countries where you can sit in a bar as a teenager it might be good but for people over 12 it’s juvenile as hell

BionicKids said,

May 4, 2008 @ 4:59 pm

Impresionante. Te sientes él.

AngelicA said,

May 6, 2008 @ 1:28 pm

somebody in that agency is a fan of: Prodigy - smack my bitch up (video)

they should send a thank you note to the band…really :)

kochenmitmusik.de » Nike Football: Take it to the next level said,

May 10, 2008 @ 11:02 am

[...] Smack My Bitch Up von steffi | Musik, Videos | Trackback | RSS Feed [...]

SILVIU said,

May 23, 2008 @ 5:32 pm

if it’s a first person view commercial doesnt mean it’s a smack my bth up rip off…brilliant and very realistic…and…uh ..i kinda hate guy ritchie…but this add is one of the best nike commercials ever next to te michael mann l”leave nothing ” nike football commercial which is also great

Elizza said,

June 22, 2008 @ 12:19 am

I found this link - it says Guy Ritchie did the commercial. Looks like they did it for real too looking at the camera on that guy’s head

http://www.axisfilms.co.uk/gallery.php?id=9

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