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Nintendo Brain Training: Lineup

“Need some?”

Advertising Agency: Leo Burnett, Rome, Italy
Executive Creative Directors: Enrico Dorizza, Sergio Rodriguez
Creative Director: Licia Martella
Art Director: Silvia Santarelli
Copywriter: Saverio Lotierzo
Photographer: Riccardo Bagnoli


* ½      

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gino said,

April 10, 2008 @ 9:46 am

very smart.

paul said,

April 10, 2008 @ 9:58 am

Good for a memory’s drug.
Less for a brain training system.

AngelicA said,

April 10, 2008 @ 10:29 am

i dont get it.

nora said,

April 10, 2008 @ 11:33 am

Sorry, don’t get it.

esteban said,

April 10, 2008 @ 11:36 am

The witnees doesn’t remember who for a long time. So he has to train his memory with brain training.

freddy said,

April 10, 2008 @ 12:13 pm

Criptycal.

bmx said,

April 10, 2008 @ 12:14 pm

I don’t get it: Why put so much effort into an idea, that doesn’t work?

marco said,

April 10, 2008 @ 12:17 pm

cool. nice. smart.
great job. and….

ciao savè

pubblicitario scettico said,

April 10, 2008 @ 3:27 pm

The creative need some brain training: the memory has nothing to do with the game, so why this ad ? Creepy criptic, visually sodonebefore.

guildor said,

April 10, 2008 @ 5:38 pm

pubblicitario scettico, i think you pass too much time on ads of the world or similar..it’s you comment that is sodonebefore..this work is..nice

musa said,

April 10, 2008 @ 6:20 pm

I think it’s a very nice job. Smart visual, beautiful idea.

mozzilla said,

April 10, 2008 @ 6:22 pm

this visual had to be banned for overuse

saverio said,

April 10, 2008 @ 6:35 pm

@mozzilla

I don’t think it’s an overused visual. It’s a cliché to explain an important moment for your memory. When you have to use it in the best way.

@marco

Ciao Marchitiello

brain said,

April 11, 2008 @ 9:37 am

too brainy

copy said,

April 11, 2008 @ 11:43 am

che giro lunghissimo.

chuck said,

April 11, 2008 @ 3:02 pm

Quando si vogliono fare per forza le campagne laterali…

panariello said,

April 13, 2008 @ 1:38 pm

Meglio i miei spot tv, almeno vanno in onda

Need Some?, Nintendo DS | Leo Burnett, Rom. - iVisuell. said,

April 14, 2008 @ 10:23 am

[...] Via. [...]

colonnello said,

April 15, 2008 @ 10:56 am

Meglio Panariello!

Advertising: What Caught My Eye & Mind Last Week at BandwidthCamp said,

April 22, 2008 @ 11:40 am

[...] has continued their advertisings for the Touch Generation series of games featuring Brain Age this time [...]

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