To celebrate and pay tribute to the iconic Superstar, adidas Originals produced a pair of giant, SUV-size exact replicas, down to the fire-hose shoe laces. Housed in separate studios, we invited friends and artists at Surface2Air (NYC) and Upper Playground (San Francisco) to celebrate their own originality by customizing these huge sneakers – the right shoe for the East Coast and the left shoe for the West Coast.
For three days, the artists’ collectives (Surface2Air featuring Gordon Hull, Daniel Jackson and Alexia Stamatiou and Upper Playground featuring Sam Flores) went to work. Upon completion, the shoes were put on a flat bed truck and the two parties set off to meet in Venice Beach, CA. The showdown on the boardwalk drew L.A.’s finest “originals.”
Advertising Agency: DDB, Amsterdam, Netherlands
Executive Creative Director: Martin Cornelissen
Art Directors: Marco Sluijter, Daniel Ashkol
Copywriter: Dieuwer Bulthuis, Maarten van Kempen
Photographer: Ernst Yperlaan
Advertising Agency: DDB, Buenos Aires, Argentina
Creative Director: Mariano Jeger
Art Director: Mariano Jeger
Copywriter: Felipe Vieyra
Photographer: Juan Salvarredy, Aloha Photo
Illustrator: Copy Paste
Advertising Agency : Neogama/BBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Marcio Ribas
Art Director: Pedro Utzeri
Copywriter: Marcio Juniot
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