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Archive for April, 2008

The Sugar Collective: Cake, Grandmas

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Benoit Blumberger
Copywriter: Thibaut Froment
Photographer: Jean-Yves Lemoigne
Photo retouching: Fred Perrot
Art Buyer: Nathalie Benchetrit


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Vanish: Dead stains

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissmann, Maxi Sánchez, Mariano Duhalde, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices


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Doritos: Hair, Tongue

Advertising Agency: AMV BBDO, London, United Kingom
Art director: Paul Pateman
Copywriter: Mike Nicholson
Production Company: Mr. Hyde, Paris
Executive Producer: Herve Lopez, Noemie Saglio
Director: Keith Bearden


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Jeep: Traffic Lights

Advertising Agency : BBDO, Mexico
Executive Creative Director: Hector Fernandez
Creative Directors: Ruben Rocha, Agustín Esteban
Art Directors: Antonio Cué, Agustín Esteban
Copywriters: Omar Sanchez, Diego Gonzalez


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Head&Shoulders: Mona Lisa

Head & Shoulders gives the Argentinean consumer a rude awakening: a bird’s-eye view of his or her scalp, right in front of a dandruff shampoo display. When shoppers stand under an aerial camera, they can view the top of their heads on a TV screen in front of them and, if they don’t like what they see, reach out and grab a bottle.

The integrated campaign extends this top-of-head view to the mock second cover of a magazine and on outdoor posters featuring new renderings of Van Gogh’s self-portrait and the Mona Lisa. Users can also go online to make their own “head animation,” where you can design your own singing head-top face. Check out a few sample videos: Lollipop , Queen and Nessum Dorma .

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Creative Team: Mariano Serkin, Maxi Itzkoff, Lucas Panizza, Norberto Vatrano


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Davivienda Bank: Russia, Middle East, UK

Advertising Agency: Leo Burnett , Bogotá, Colombia
Creative Directors: Carlos Murad, Otavio Schiavon
Art Directors: Andres Orozco, Camilo Carvajal
Copywriters: Camilo Carvajal, Andres Orozco
Illustrator: Andres Orozco
Photographer: Andre Klots
Origami: Maria P. Franco


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Electrolux: Noise awarness

In local cities all over Europe are people already paying attention to the giant AEG-Electrolux posters, which are measuring and displaying ambient noise levels. In London, the kids are deliberately shouting at the poster to raise the noise levels! AEG – Electrolux and blowUP are hosting this campaign to raise awareness on the issue of noise in and outside of the people’s homes and offer AEG laundry products as a solution to minimise it.

Learn more at www.noiseawareness.blogspot.com

Advertising Agency: Pronto Communication, Stockholm, Sweden


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Manpower: Glassworker wanted

Manpower, a “360 solution provider” in human resources management, has sometimes been victim of objections and vandalic actions. The creative idea is to communicate how Manpower is able to turn problems into actual job opportunities. The ambient media activity conceived to convey this concept is based on two simple materials: a transparent sticker that simulates a crack in the window, and a sign saying “Glassworker wanted”. This two materials will be stuck on the windows of all Manpower branch offices.

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Bruno Miotto
Copywriter: Francesca Andriani
Photographer: Marco Vacca


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Manix Intense: Roller coaster, Marathon

Advertising Agency: CLM BBDO, Paris, France
Creative Director: Gilles Fichteberg, Jean-François Sacco
Art Director: Céline Artigau, Nicolas Hurez
Copywriter: Céline Artigau, Nicolas Hurez
Art Buyer: Sylvie Etchemaites
Illustrator: Jean-Paul Letellier, Hélio


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Save The Children: Ioana

Advertising Agency: Saatchi&Saatchi, Bucharest, Romania
Country : Romania
Creative Director: Nick Hine
Art Director: Daniela Nedelschi
Copywriter: Jorg Riommi
Photographer: Carioca


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Baygon: Livingroom, Kitchen, Bathroom

“Nowhere to hide.”

Advertising Agency: Saatchi & Saatchi, Bangkok, Thailand
Executive Creative Directors: Andy Greenaway, Joel Clement
Creative Director: Panu Meepaibul
Art Director: Somboon Charukijphaisarn
Copywriter: Bhakpong Skonvitayanon
Photographer: Colorzync
Retoucher: Visionary


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Frico Old Dutch Master: Explorer, Swordman, Captain

“The only member of his crew worthy of sharing his Old Dutch Master was his own left hand.”

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Directors / Copywriter: Céline Artigau, Nicolas Hurez
Photographer: Vincent Dixon


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NBC: Blood Bath

To promote the exclusive thrillers and horror films on 13th Street, the toilet of a nightclub in Hamburg was specially prepared. Just after entering the room, the light suddenly goes out and the room is bathed in Black light. And now a bloody crime scene becomes visible on the floor and walls: “See what others don’t see. 13TH STREET. The Action and Suspense Channel”.

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Director: Bernd Krämer
Art Director: Felix Schulz
Copywriter: Henning Korb
Illustrator: Moritz Schmidt
Photographers: Maximilian Lips, Jan Singelmann


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Goodyear: Playmate

Advertising Agency: Leagas Delaney, Milan, Italy
Creative Director:Stefano Campora and Stefano Rosselli
Art Director: Selmi Bali Barissever
Copywriter: Fabrizio Tarussio
Photographer: Davide Bodini


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Maestro Limpio: Shiner floors

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Coco Olivera


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